SALES STRATEGY ON CONSUMER PRODUCTS:
SALES STRATEGY ON CONSUMER PRODUCTS:
| dc.contributor.author | UMAR, YAHAYA KAWU | |
| dc.date.accessioned | 2014-03-06T09:38:19Z | |
| dc.date.available | 2014-03-06T09:38:19Z | |
| dc.date.issued | 1998-11 | |
| dc.description | A PROJECT SUBMITTED TO THE POST-GRADUATE SCHOOL AHMADU BELLO UNIVERSITY, ZARIA, IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF MASTERS IN BUSINESS ADMINISTRATION DEPARTMENT OF BUSINESS ADMINISTRATION FACULTY OF ADMINISTRATION AHMADU BELLO UNIVERSITY ZARIA - NIGERIA NOVEMBER, 1998 | en_US |
| dc.description.abstract | This study is designed to find out the overall effectiveness of Trade and Consumer Jobbers Schemes. The research attempts to determine the effectiveness of Trade Jobbers Scheme as distinct from Consumer Jobbers Scheme (and vice versa) using the percentage contribution to sales of core equities. Colgate-Palmolive (Nigeria) Services, was chosen as the case study. The main instruments of data collection were sales record on all products from October 1997 to October 1998, Trade Jobbers monthly sales summary and Consumer Jobbers monthly sales summary. The sales result test, which attempts to measure tha sales volume of core equities during the Trade Jobbers Scheme established a positive correlation between sales volume of core equities and the Trade and Consumer Jobbers Schemes. It was also established that a positive correlation exists between the sales volume of 2 of the core equities and the Consumer Jobbers Scheme and thridly between the sales of core equities and Trade and Consumer Jobbers Scheme when ran concurrently. It was concluded that the Trade Jobbers Scheme yields higher sales volume if it is focused on core equities, while the consumer Jobbers Scheme is more effective if it focusses on few brands and a synergistic effect is achieved if both schemes are used concurrently. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/3372 | |
| dc.language.iso | en | en_US |
| dc.subject | SALES STRATEGY | en_US |
| dc.subject | CONSUMER PRODUCTS | en_US |
| dc.title | SALES STRATEGY ON CONSUMER PRODUCTS: | en_US |
| dc.type | Thesis | en_US |