THE ROLE OF THE MEDIA IN HIV PREVENTION: A CASE STUDY OFGARI MUNA FATA
THE ROLE OF THE MEDIA IN HIV PREVENTION: A CASE STUDY OFGARI MUNA FATA
No Thumbnail Available
Date
2011-06
Authors
OGABO, SUZAN
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Kaduna state with a prevalence rate of 7 % has consistently recorded higher HIV
prevalence than the national average over the past 19 years . The prevalence rate
varies from one locality to another, with Kafanchan having as high as 17.7%.
Risky behavior (unprotected sex in non marital relationship) accounts for over
80% of new infections. The response to reduce the spread of the virus has
improved over time with the government of the state, local and international
partners committing huge resources to promote appropriate behaviours that would
reduce the spread of the virus. Gari Muna Fata, a Radio drama programme is one
of the interventions being implemented in the state to promote safe sex
behaviours. While the programme has been aired over the past 8 years, very
limited evidence exists to show the effect of this communication strategy on HIV
prevention in Kafanchan. Thus the overall objective of this study is to determine
the effect of mass media communication on prevention of HIV infection among
men and women of reproductive age in Kafanchan using Gari Muna Fata as a
case study. The study which will be limited to men and women of reproductive
age will use both qualitative and quantitative research methodologies. Qualitative
data will be collected using structured focused group discussions (FGDs) and indepth
interviews (IDIs) among targeted groups while quantitative data will be
sourced from secondary sources. Descriptive analysis will be used to present result
findings. In order to frame the study’s analysis, the historical background of the
HIV situation in Nigeria, the socio–cultural factors and the prevention strategy, are
examined to provide the necessary materials for the study
Description
A THESIS SUBMITTED TO THE POSTGRADUATE SCHOOL,
AHMADU BELLO UNIVERSITY, ZARIA, NIGERIA, IN
PARTIAL FUFILMENT OF THE REQUIREMENTS FOR THE
AWARD OF THE DEGREE OF MASTER OF ARTS (M A),
DEVELOPMENT COMMUNICATION
DEPARTMENT OF THEATRE AND PERFORMING ARTS,
FACULTY OF ARTS,
AHMADU BELLO UNIVERSITY,
ZARIA – NIGERIA
Keywords
ROLE, MEDIA, HIV PREVENTION, CASE STUDY, OFGARI MUNA, FATA