AIM ASSESSMENT OF LABEL CONTENTS ON MADE-IN-NIGERIA CONSUMER GOODS
AIM ASSESSMENT OF LABEL CONTENTS ON MADE-IN-NIGERIA CONSUMER GOODS
No Thumbnail Available
Date
2015-06-03
Authors
INYANG, ENOH SAMUEL
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
The study was undertaken to investigate the content
of label information which food processors, soap and cream
and garment makers in Akwa Ibom State display on their
goods. The influence of variables like educational
achievement, job experience, business size and type on
the labelling practices of these producers was also
investigated Producers in the study were drawn from the
registers of Ministry of Trade and industries, Better Life
Centres, National Association of Small Scale Industrialists
and Rural Development Centres through stratified random
selection techniques. Consumers were selected through
random procedure.
Information was collected from the 780 consumers and
76 producers through the use of pre-tested questionnaires.
Data so got were analysed using frequency distribution and
associated percentages.
The results showed that label information most often
displayed was the brand on all categories of goods. Other
aspects of label information like content, usage and care
directives, life span where applicable, caution producers'
identity were minimally displayed. It was also evident that
food processors showed higher sense of commitment to labelling
than other groups of producers. Some producers did not seem
to realize the need for comprehensive label information on
consumer goods. In addition, it was shown that labels for
consumer goods were designed by people who did not
understand requirements for good labels.
Certain variables were shown to influence labelling
standards of these producers. In the case of food processors,
long years of experience contributed positively to provision
of comprehensive label information. Medium scale ventures
also gave more information than small scale; while corporate
ventures provided more information than proprietory ones.
Level of education was not shown to exert positive influence
on food producers. In the area of garment production,
neither level of education nor years of experience was
shown to positively influence producers' labelling practices.
country to the practices of food processors, small scale
end proprietory ventures provided more information than
medium scale and corporate business. For soap and cream
makers, neither long years of job experience nor level of
education had positve experience on standard of labelling.
Like garment makers, medium scale and corporate ventures
provided more label information than either small scale or
proprietory ones.
On the basis of these findings some appropriate
recommendations were made.
Description
A THESIS SUBMITTED IN PARTIAL FULFILMENT DF THE
REQUIREMENTS FOR THE DEGREE OF MASTERS
OF EDUCATION IN
HOME MANAGEMENT
DEPARTMENT OF VACATIONAL AND TECHNICAL EDUCATION
FACULTY OF EDUCATION
AHMADU BELLO UNIVERSITY,
ZARIA
Keywords
AIM ASSESSMENT,, CONSUMER GOODS.