THE EFFECTIVENESS OF ADVERTISING AS A PROMOTIONAL TOOL

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dc.contributor.authorABDULLAHI, MAIRO
dc.date.accessioned2014-02-26T09:17:21Z
dc.date.available2014-02-26T09:17:21Z
dc.date.issued2000-12
dc.descriptionA PROJECT SUBMITTED TO THE POSTGRADUATE SCHOOL AHMADU BELLO UNIVERSITY, ZARIA IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF MASTER OF BUSINESS ADMINISTRATION CMBA) DEPARTMENT OF BUSINESS ADMINISTRATION FACULTY OF ADMINISTRATION AHMADU BELLO UNIVERSITY, ZARIA DECEMBER, 2000en_US
dc.description.abstractLooking critically at the manufacturing sector of the Nigerian economy, one will seem to conclude that it is mostly the textile industry that have not engaged in one form of promotion or the other as a marketing strategy in the sale of their products. Some critics have often seen promotion as a useless exercise and hence increase in final prices of goods. At the same time, some have seen it as a means of cheapening of goods as a result of saving time, resources and effort that would have been involved in the search for these goods. It was in the light of this conflicting causal factor that the researcher sought to examine advertising as one of the promotional tools that can be used in marketing textile products. This is given the reader a right perspective and penetrating understanding of advertising in the textile industries taking into consideration Kaduna Textile Limited. In the final analysis, the researcher commended on the Company's product quality, social responsibilities to the society and gave important suggestions and recommendations on some advertising media that could be used as the national and local laws is not against the use of such media for textile industry.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/2724
dc.language.isoenen_US
dc.subjectEFFECTIVENESS,en_US
dc.subjectADVERTISING,en_US
dc.subjectPROMOTIONAL,en_US
dc.subjectTOOL:en_US
dc.titleTHE EFFECTIVENESS OF ADVERTISING AS A PROMOTIONAL TOOLen_US
dc.typeThesisen_US
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