SURVIVAL STRATEGIES IN A DISTRESSED ECONOMY
SURVIVAL STRATEGIES IN A DISTRESSED ECONOMY
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Date
1998-07
Authors
SAURI, ISA LAWAL K.
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Abstract
ABSTRACT
The instability and inconsistency of higher policy decisions, and imperfect application of
instruments of control, coupled with political instability and absence of democratic rule
that characterized the Nigerian economy makes the business environment highly
unpredictable which makes planning near impossible. This coupled with the licensing of
additional banks and other financial institutions have not only intensified competition, but
have made it highly unpredictable with the attendant pressure on interest rates.
Considering the disruptions that are characteristic of the Nigerian economic environment,
. particularly as it affects the financial services industry, have made it. necessary for
. .organizations to respond strategically to change. This does not however automatically
lead to competitive success or even survival. The need to evolve strategies that will
ensure the continuity of the institution becomes more apparent especially for a merchant
bank like.NAL Merchant Bank Pic that have been at the pioneering stage of the industry;
and the effects of the policy changes impacted more significantly than commercial banks.
Description
A RESEARCH PROJECT SUBMITTED TO THE POSTGRADUATE
SCHOOL, AHMADU BELLO UNIVERSITY, ZARIA
IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE
AWARD OF MASTERS DEGREE IN BUSINESS
ADMINISTRATION, IN THE DEPARTMENT OF BUSINESS
ADMINISTRATION.
Keywords
SURVIVAL,, STRATEGIES,, DISTRESSED,, ECONOMY,, Case,, STUDY,, NAL MERCHANT,, BANK.