SURVIVAL STRATEGIES IN A DISTRESSED ECONOMY

No Thumbnail Available
Date
1998-07
Authors
SAURI, ISA LAWAL K.
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
ABSTRACT The instability and inconsistency of higher policy decisions, and imperfect application of instruments of control, coupled with political instability and absence of democratic rule that characterized the Nigerian economy makes the business environment highly unpredictable which makes planning near impossible. This coupled with the licensing of additional banks and other financial institutions have not only intensified competition, but have made it highly unpredictable with the attendant pressure on interest rates. Considering the disruptions that are characteristic of the Nigerian economic environment, . particularly as it affects the financial services industry, have made it. necessary for . .organizations to respond strategically to change. This does not however automatically lead to competitive success or even survival. The need to evolve strategies that will ensure the continuity of the institution becomes more apparent especially for a merchant bank like.NAL Merchant Bank Pic that have been at the pioneering stage of the industry; and the effects of the policy changes impacted more significantly than commercial banks.
Description
A RESEARCH PROJECT SUBMITTED TO THE POSTGRADUATE SCHOOL, AHMADU BELLO UNIVERSITY, ZARIA IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF MASTERS DEGREE IN BUSINESS ADMINISTRATION, IN THE DEPARTMENT OF BUSINESS ADMINISTRATION.
Keywords
SURVIVAL,, STRATEGIES,, DISTRESSED,, ECONOMY,, Case,, STUDY,, NAL MERCHANT,, BANK.
Citation
Collections