AN APPRAISAL OF KABULU FOLK MUSIC AS AN APPROACH TOCOMMUNICATING DEVELOPMENT AMONG GBAGYI PEOPLE

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dc.contributor.authorGADO, VALIYA NYACHESA
dc.date.accessioned2017-11-27T11:24:38Z
dc.date.available2017-11-27T11:24:38Z
dc.date.issued2017-01
dc.descriptionBEING A DISSERTATION SUBMITTED TO THE SCHOOL OF POSTGRADUATE STUDIES,AHMADU BELLO UNIVERSITY, ZARIA, NIGERIA,IN PARTIALFULFILLMENT OF THE REQUIREMENTSFOR THE AWARD OF A MASTER OF ARTS DEGREE (M.A.)IN DEVELOPMENT COMMUNICATION DEPARTMENT OF THEATRE AND PERFORMING ARTS, FACULTY OF ARTS AHMADU BELLO UNIVERSITY, ZARIA, NIGERIAen_US
dc.description.abstractDevelopment programmes targeted at rural areas are often communicated predominantly using the mass media and this has led to partial neglect of indigenous communication. In response to the above, this study was to reposition the communicative potentials of Kabulu folk music as a medium for community development among the Gbagyi people of North Central Nigeria, with the following objectives: (i) to examine the communicative potential of Kabulu folk music as a channel for community development; (ii) to investigate factors militating against Kabulu music; (iii) to identify various ways through which Kabulu music can serve as an effective communication medium (iv) to determine how mass media could be integrated with folk media for sustainable development in Gbagyi communities. This study deployed survey research method with qualitative and quantitative instruments namely questionnaire, Key Informant Interview (KII) and Documentary Observation (DO). A total of 150 copies of questionnaires were administered and four key informants were interviewed. Data generated were presented in frequency/percentage tables and analyzed using descriptive statistics. Also, Democratic Participant Media Theory and Development Media Theory propounded by McQuail, (1987) were deployed for the analysis and discussion. The findings revealed that the communicative role and potential of Kabulu music are currently limited to entertainment especially at social gatherings. Therefore, the study concluded that the essence of Kabulu music as an indigenous communication can be repositioned if it is integrated into the mass media to perform rural development functions. The study recommends that Kabulu music should be utilised by all tiers of government and non-governmental organisations in Nigeria in order to effectively communicate development and empower rural communitiesen_US
dc.identifier.urihttp://hdl.handle.net/123456789/9532
dc.language.isoenen_US
dc.subjectAPPRAISAL,en_US
dc.subjectKABULU FOLK MUSIC,en_US
dc.subjectAPPROACH TOCOMMUNICATING DEVELOPMENT,en_US
dc.subjectGBAGYI PEOPLE,en_US
dc.titleAN APPRAISAL OF KABULU FOLK MUSIC AS AN APPROACH TOCOMMUNICATING DEVELOPMENT AMONG GBAGYI PEOPLEen_US
dc.typeThesisen_US
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