THE EFFECTIVENESS OF ADVERTISING ON BANKING SERVICES "A CASE STUDY OF DIAMOND BANK LTD

Simple item page
dc.contributor.authorOLUSEGUN, ALEX ADAMOLEKUN
dc.date.accessioned2014-03-11T08:21:38Z
dc.date.available2014-03-11T08:21:38Z
dc.date.issued1999-11
dc.descriptionBEING A RESEARCH WORK SUBMITTED TO THE POSTGRADUATE SCHOOL OF AHMADU BELLO UNIVERSITY, ZARIA IN PARTIAL FULFILLMENT OF THE AWARD OF MASTER OF BUSINESS ADMINISTRATION (MBA) DEGREE DEPARTMENT OF BUSINESS ADMINISTRATION FACULTY OF ADMINISTRATION, AHMADU BELLO UNIVERSITY, ZARIA NOVEMBER 1999en_US
dc.description.abstractOver the years, advertising has been seen by various authors as tool that can assist an organization to achieve its goals and objectives. However what is not clear is the degree to which a successful advertising programme can really create such an impact whether for consumer products, industrial products or services. For sure, there are other strategies which are implemented alongside advertising in a bid to realize the firm's goals and objectives. In Nigeria, the banking industry has undergone a serious transformation by the 4 rising number of newly licensed and operational commercial banks thereby creating a very competitive environment in contrast to the past In a situation like this, many commercial banks have taken to advertising as one strategy to help them keep pace with competition. This is after these new generation banks have employed the marketing tool of market segmentation to delineate the market. So advertising is just been used as a tool to reach out to the potential target market of the bank. Some of the objectives of this study include to determine the relevant factors applied by Diamond Bank Ltd for segmenting the marketing; to determine the vi The researcher embarked on a well researcher literature review to explain the various views, definitions and ideas generally held by various authors on the subject of advertising. The researcher highlights a brief historical background of the Diamond Bank Limited. Also, there is a brief on the commercial banking products and services of the bank. The major research technique employed by the researcher for the gathering of data for analysis is the interview method. The researcher made use of both primary and secondary data in the course of this investigation The research findings and recommendations are given to bring about a better result oriented advertising by Diamond bank limited.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/3651
dc.language.isoenen_US
dc.subjectEFFECTIVENESS,en_US
dc.subjectADVERTISING,en_US
dc.subjectBANKING SERVICES,en_US
dc.subjectCASE STUDY,en_US
dc.subjectDIAMOND BANK LTD.en_US
dc.titleTHE EFFECTIVENESS OF ADVERTISING ON BANKING SERVICES "A CASE STUDY OF DIAMOND BANK LTDen_US
dc.typeThesisen_US
Files
Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
OLUSEGUN ALEX ADAMOLEKUN.pdf
Size:
3.16 MB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.58 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
ADMINISTRATION