APPLICATION AND IMPACT OF MARKET SEGMENTATION STRATEGY FOR THE SHOE INDUSTRY IN NIGERIA. A STUDY OF RATA SHOES NIGERIA LIMITED
APPLICATION AND IMPACT OF MARKET SEGMENTATION STRATEGY FOR THE SHOE INDUSTRY IN NIGERIA. A STUDY OF RATA SHOES NIGERIA LIMITED
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Date
1989-08
Authors
JAKADA, BALARABE ABUBAKAR
Journal Title
Journal ISSN
Volume Title
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Abstract
Description
A PROJECT SUBMITTED TO THE POSTGRADUATE SCHOOL
AHMADU BELLO UNIVERSITY ZARIA IN PARTIAL
FULFILLMENT OF THE REQUIREMENTS FOR THE
DEGREE OF MASTER OF BUSINESS ADMINISTRATION,
DEPARTMENT OF BUSINESS ADMINISTRATION
FACULTY OF ADMINISTRATION
AHMADU BELLO UNIVERSITY
ZARIA,NIGERIA
Keywords
APPLICATION,, IMPACT,, MARKET,, SEGMENTATION,, STRATEGY,, SHOE INDUSTRY,, NIGERIA, STUDY,, RATA,, SHOES,, NIGERIA LIMITED