APPLICATION AND IMPACT OF MARKET SEGMENTATION STRATEGY FOR THE SHOE INDUSTRY IN NIGERIA. A STUDY OF RATA SHOES NIGERIA LIMITED

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Date
1989-08
Authors
JAKADA, BALARABE ABUBAKAR
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Abstract
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A PROJECT SUBMITTED TO THE POSTGRADUATE SCHOOL AHMADU BELLO UNIVERSITY ZARIA IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION, DEPARTMENT OF BUSINESS ADMINISTRATION FACULTY OF ADMINISTRATION AHMADU BELLO UNIVERSITY ZARIA,NIGERIA
Keywords
APPLICATION,, IMPACT,, MARKET,, SEGMENTATION,, STRATEGY,, SHOE INDUSTRY,, NIGERIA, STUDY,, RATA,, SHOES,, NIGERIA LIMITED
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