MARKETING LEGAL SERVICES IN NIGERIA ("PROBLEMS & PROSPECTS")
MARKETING LEGAL SERVICES IN NIGERIA ("PROBLEMS & PROSPECTS")
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Date
1999-09
Authors
ELELU, AMINA AYODELE
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Abstract
My interest on this research was due to the fact that the Legal Professional Act of
1975 prohibits any sort of advertisement by a Legal Practitioner. As advertisement in
law, is seen as unprofessional and/or likely to bring the profession into disrepute.
The research findings shows that Nigerian populace are interested in knowing what
services is provided by the Legal Profession. It was observed that most Nigerians are
ignorant of law. This was why in my opinion the maxim "ignorantia facti excusat;
ignorantia juris non excusat", should not be applicable in a country like Nigeria,
because it seems to me that the Nigerian Society is being made ignorant of law
intentionally.
Also the society sees the profession as operating in a deliberately mysterious and
secretive and confusing way. Nobody seems to know much on law or what services it
renders to the society.
The general view therefore is that Lawyers, or their association should have a change
of attitude, on the rule regarding advertisement, especially where such advertisement
are not misleading. Other countries have since changed such rules concerning
promotion of legal services. Countries like England permits partial advertisement,
while other countries permits total advertisement.
Description
A THESIS SUBMITTED TO THE POSTGRADUATE SCHOOL
AHMADU BELLO UNIVERSITY IN PARTIAL FULFILLMENT
OF THE REQUIREMENTS FOR THE DEGREE OF
MASTER OF BUSINESS ADMINISTRATION (MBA)
DEPARTMENT OF BUSINESS ADMINISTRATION
FACULTY OF ADMINISTRATION AHMADU BELLO UNIVERSITY
ZARIA
Keywords
MARKETING,, LEGAL SERVICES, ("PROBLEMS & PROSPECTS")