THE EVALUATION OF THE STRATEGIES FOR MARKETING PRODUCTS OF TATE INDUSTRIES PLC IN NIGERIA

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dc.contributor.authorJOHN, ADAMU
dc.date.accessioned2014-03-03T11:47:10Z
dc.date.available2014-03-03T11:47:10Z
dc.date.issued1997-12
dc.descriptionTHE DEPARTMENT OF BUSINESS ADMINISTRATION AHMADU BELLO UNIVERSITY ZARIA, IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF MASTER IN BUSINESS ADMINISTRATION (MBA) DECEMBER, 1997.en_US
dc.description.abstractMaintaining leadership position and (he attainment of set objectives have been discovered to be possible only through effective marketing. Effective marking enables organisations to spot different customers needs and wants, and how to satisfy those needs well. Earlier in the 70's, products could sale themselves with less marketing efforts. It was simply an era of "Distribution" where you choose to give what to any body of your choice. The emphasis then was your ability to produce more. There was influx of foreign goods to meet up the demand then. This project attempted to find out the extend to which the economic recession of late-70's to date and the introduction of structural adjustment programme (SAP) has changed consumer's behaviour. The project also has attempted to show how proliferation of competitors into Sugar, Plastic and food product, (Tate's areas of operation) has affected it. Information gotten will be used in accessing the adequacy of the marketing strategies to improve the Company and turn it arounden_US
dc.identifier.urihttp://hdl.handle.net/123456789/3083
dc.language.isoenen_US
dc.subjectEVALUATION,en_US
dc.subjectSTRATEGIES,en_US
dc.subjectTATE INDUSTRIES PLCen_US
dc.subjectNIGERIAen_US
dc.titleTHE EVALUATION OF THE STRATEGIES FOR MARKETING PRODUCTS OF TATE INDUSTRIES PLC IN NIGERIAen_US
dc.typeThesisen_US
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