THE INFLUENCE OF ADVERTISING ON INDIVIDUAL CONSUMPTION PATTERN:

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THE INFLUENCE OF ADVERTISING ON INDIVIDUAL CONSUMPTION PATTERN. A CASE STUDY OF AHMADU BELLO UNIVERSITY STUDENTS AND TEACHERS IN ZAR1A METROPOLIS.pdf(3.55 MB)
Date
1999-10
Authors
CHUKWUMA, NWANKWO BENJAMIN
Journal Title
Journal ISSN
Volume Title
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Abstract
Description
DEPARTMENT OF BUSINESS ADMINISTRATION, FACULTY OF ADMINISTRATION. INSTITUTE OF ADMINISTRATION, ZARIA
Keywords
INFLUENCE,, ADVERTISING,, INDIVIDUAL,, CONSUMPTION,, PATTERN:, CASE STUDY,, AHMADU,, BELLO,, UNIVERSITY,, STUDENTS,, TEACHERS,, ZAR1A,, METROPOLIS
Citation
URI
http://hdl.handle.net/123456789/4256
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ADMINISTRATION