STRATEGIES FOR DEVELOPING AND MARKETING OF FINANCIAL PRODUCTS IN NIGERIA: A STUDY OF HABIB NIGERIA BANK LIMITED
STRATEGIES FOR DEVELOPING AND MARKETING OF FINANCIAL PRODUCTS IN NIGERIA: A STUDY OF HABIB NIGERIA BANK LIMITED
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Date
1999-03
Authors
ABDUL, Ja 'afaru Ibrahim
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Abstract
The introduction of the structural Adjustment programme in 1986 as a
panacea to economic depression in Nigeria has witnessed incessant but erratic
policy adjustment and this has a direct consequence on the Banking and
financial sectors of the economy. In fact the development has almost crippled
the sector, all in an attempt to restore the dwindling fortunes of the economy.
As a result of the stiffer regulations, controls and deregulations through
the mechanism of increased bank licensing, interest and foreign exchange rates
structures and the ruthless issuance of stabilization securities effect, the banking
sector was forced to surrender the arm chain Banking and adopt new dynamic
strategies in developing and marketing its financial products. This was how the
new ideas, marketing plan, and strategy were conceived and developed by the
Banks. Hence the Banks went back to the drawing board to fashion out the best
way forward with a view to consolidating their customers base thorough the
design of new products.
Description
BEING A PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF THE
REQUIREMENTS OF THE POSTGRADUATE SCHOOL FOR THE AWARD OF
THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION (MBA) OF
THE AHMADU BELLO UNIVERSITY, ZARIA.
FACULTY OF ADMINISTRATION
DEPARTMENT OF BUSINESS ADMINISTRATION
AHMADU BELLO UNIVERSITY, ZARIA.
Keywords
STRATEGIES,, DEVELOPING,, MARKETING,, FINANCIAL PRODUCTS,, NIGERIA, STUDY,, HABIB NIGERIA BANK