EFFECTIVE MARKETING OF SOFT DRINKS IN NIGERIA. A CASE STUDY OF 7UP BOTTLING COMPANY
EFFECTIVE MARKETING OF SOFT DRINKS IN NIGERIA. A CASE STUDY OF 7UP BOTTLING COMPANY
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Date
2014-04-16
Authors
BUBA, GRACE HABIBA
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Abstract
Description
A RESEARCH PROJECT PRESENTED TO THE SCHOOL OF POST
GRADUATE STUDIES, FACULTY OF BUSINESS ADMINISTRATION,
AHMADU BELLO UNIVERSITY KONGO CAMPUS ZARIA, IN PARTIAL
FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF THE
DEGREE OF MASTERS IN BUSINESS ADMINISTRATION (MBA)
Keywords
EFFECTIVE,, MARKETING,, SOFT DRINKS,, NIGERIA, CASE STUDY,, 7UP BOTTLING,, COMPANY