A STUDY OF RETAILING IN GYELLESU AREA OF ZARIA
A STUDY OF RETAILING IN GYELLESU AREA OF ZARIA
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Date
1998-12
Authors
ABUBAKAR, MUHTARI YUSUF
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Abstract
As a human activity retailing needs to be studied, understood and
improved. This study is a census of retail trade carried out within the area
of interest. It contains the demographics of retailers (proprietors and
workers) as well as important variables relating to the outlets. Several
visits were made to the individual outlets to collect the data, which was
then tabulated and analyzed. The study revealed the nature,
characteristics and structure of retailing within the area under study. In the
process the problems of retailing in the area were identified and
highlighted.
Although the study was restricted to Gyellesu area the researcher
believes the findings can be generalized for the whole country. Also the
paucity of material in retailing make the study to assume a pioneer status
that could act as a precursor to other studies.
Description
BEING A PROJECT SUBMITTED TO DEPARTMENT
OF BUSINESS ADMINISTRATION, AHMADU BELLO
UNIVERSITY, ZARIA IN PARTIAL FULFILMENT FOR
THE AWARD OF MASTER IN BUSINESS
ADMINISTRATION (MBA)
BY
ABUBAKAR, MUHTARI YUSUF
MBA/ADMIN/03923/93-94
G93BA7005
DEPARTMENT OF BUSINESS ADMINISTRATION,
FACULTY OF ADMINITRATION,
AHMADU BELLO UNIVERSITY,
ZARIA.
DECEMBER, 1998
Keywords
A STUDY,, RETAILING,, GYELLESU,, ZARIA