MARKETING IN THE TRANSPORT INDUSTRY: A STUDY OF BENUE LINKS (NIG) LTD.
MARKETING IN THE TRANSPORT INDUSTRY: A STUDY OF BENUE LINKS (NIG) LTD.
No Thumbnail Available
Date
1998-10
Authors
AOR, KYURA ALEXANDER.
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Benue Links is a limited liability company established by
the Benue State Government with the assistance of the Federal
Government through the Federal Urban Mass Transit Agency
(FUMTA). like any other mass transmit agency (established by the
Federal Urban Mass Transit Agency), Benue Links was designed not
only to alleviate the transport problems of the masses and
create employment opportunity in the state, but also to cope
adequately with the repayment of the soft loans for its
establishment if the management of the transport outfit is
inefficient and ineffective.
Mass Transmit System is said to be effective if it is
capable of evacuating a large number of people from various
parts of the city or from one urban centre to the other within
the shortest possible time and at a reasonable measure of
comfort. Urban Transportation system has become more acute and
forms the major transportation mode in our great Country-
Nigeria.
This dissertation therefore examines the management of
Benue Links with respect to the implementation of marketing
techniques, and possible suggestions to improve its operations
for the achievement of the objectives of the Urban Mass Transit
System in the State in general and customer satisfaction in
particular.
vii
To accomplish this task, the project has been divided into
Six Chapters. Chapter One introduces the project topic as well
as the scope of the study and end with defination of some terms.
Chapter two is the literature review which attempts to throw
light on the conceptual frame work of marketing; marketing
objectives, marketing services and scope of service operations
in public transportation. Also in the Chapter, Factors
affecting marketing decisions and planning marketing actions and
its application to Benue Links (Nig) Ltd as well as benefits of
marketing to the Company under study are discussed. Chapter
three is basically on research methodology where sample
selection, method of data collection and analysis for the
research are treated.
Chapter four Reviews Benue Links historical background
encompassing its organizational set-up, its objectives and
coverage. While Chapter five provides data presentation and
analysis with application of marketing in transport industry and
ends with proof of hypothesis, Chapter Six is the concluding
part which provides recommendations for an effective and
efficient application of marketing techniques in the management
of public transport sector.
Description
BEING A RESEARCH PROJECT SUBMITTED TO THE POST-GRADUATE
SCHOOL, AHMADU BELLO UNIVERSITY, ZARIA IN PARTIAL FULFILLMENT OF
THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF
MASTERS OF BUSINESS ADMINISTRATION (MBA)
BY
MARKETING IN THE TRANSPORT INDUSTRY:
A STUDY OF BENUE LINKS (NIG) LTD.
DEPARTMENT OF BUSINESS ADMINISTRATION .
FACULTY OF ADMINISTRATION
INSTITUTE OF ADMINISTRATION
AHMADU BELLO UNIVERSITY
ZARIA - NIGERIA
Keywords
MARKETING,, TRANSPORT INDUSTRY:, BENUE LINKS