THE IMPACT OF ADVERTISING ON BANKING SERVICES (A CASE STUDY OF UNION BANK OF NIGERIA PLC) (KADUNA BRANCH

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dc.contributor.authorBALARABE, ABUBAKAR
dc.date.accessioned2014-02-18T10:12:54Z
dc.date.available2014-02-18T10:12:54Z
dc.date.issued1998-11
dc.descriptionBEING A RESEARCH PROJECT SUBMITTED TO THE MBA. PROGRAM ME FACULTY OF ADMINISTRATION, DEPARTMENT OF BUSINESS ADMINISTRATION, AHMADU BELLO UNIVERSITY, ZARIA IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF MASTERS IN BUSINESS ADMINISTRATION (M.B.A.) NOVEMBER, 1998en_US
dc.description.abstractBanking in Nigeria through an era of unprecedented change and challenges occasional primary by structural changes and related development in the national economy. The banking sector more than ever before is characterized by uncertainty, vitality of interest rates changing foreign exchanges polices, all of which seem to generate fierce and unorthodox competition agog banks. With the present trend of increasing and cut throat competition in the banking sector, advertising becomes as impressive as provision of services itself. The situation calls for nothing short of aggressive and persuasive advertisement of baking services to retain a bank existing customers. Unfortunately, advertising of banking services in a developing country like Nigeria is fraught with diverse impediments inherent in the environment which include weak data base system, lack of well developed money and capital market and underdeveloped nature of available infrastructural services and lack of well structured approach to the business of advertisement. This study has dwelt on the issues involved in advertising of banking services in Nigeria. The effort of the bank selected has been sufficiently discussed and suggestions have been preferred on ways to improve services delivery and advertising generally. Its therefore hoped that scholars in the field of banking and advertising of banking services will find this material interesting.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/1878
dc.language.isoenen_US
dc.subjectIMPACT,en_US
dc.subjectADVERTISING,en_US
dc.subjectBANKING,en_US
dc.subjectSERVICES,en_US
dc.subjectCASE STUDY,en_US
dc.subjectUNION BANK,en_US
dc.subjectNIGERIA PLC,en_US
dc.subject(KADUNA BRANCKen_US
dc.titleTHE IMPACT OF ADVERTISING ON BANKING SERVICES (A CASE STUDY OF UNION BANK OF NIGERIA PLC) (KADUNA BRANCHen_US
dc.typeThesisen_US
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