THE MARKET SEGMENTATION OF A PUBLIC TRANSPORT CORPORATION IN A DEVELOPING ECONOMY ( A CASE STUDY OF NIGERIAN RAILWAY CORPORATION)
THE MARKET SEGMENTATION OF A PUBLIC TRANSPORT CORPORATION IN A DEVELOPING ECONOMY ( A CASE STUDY OF NIGERIAN RAILWAY CORPORATION)
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Date
1995-11
Authors
NWOKAFOR, CHRISTOPHER CHEKWUBE
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Abstract
One of the agenceis through which transpor service is carried out,is the railways . It i s one o f the most important modes of transportation very essential for economic activities of any nation it has responsibiliy for providing rail service.In Nigeria this responsibility is vested in the nigerian railway cooporation The important of rail service of national development cannot be over emphasised,
and the potential advantages offered by railways service over the technically
numerous,viz higer margin better spaceutilization,traffic access priority, greater
fuel economy and less pollution
The Nigerian Railway Corporation market service to
match the adavantage of features of rail transport mentioned
above , marketing of products and service t thought requried the
same marketing principles , but has difference marketing
strategaies to be accomplish.
It is on this note that I examined them a marketing segment
of the Nigerian Railway Coporation n as a marketing
strategies and seek to show descriptelty and as qualitatively
as possible how far this marketing effort of Nigerian Railway
Corporation conform or depart from t h e of the concept of
market segmentation and also to explain n what changes a re
necessary to put matters right.
Description
TMESIS SUBMITTED TO THE DEPARTMENT OF
BUSINESS ADMINISTRATION
AHMADU BELLO UNIVERSITY
• IN PARTIAL FULFILMENT OF THE AWARD OF
MASTER OF BUSINESS ADMINISTRATION
NOVEMBER, 1995
Keywords
MARKET,, SEGMENTATION,, PUBLIC TRANSPORT,, CORPORATION,, DEVELOPING,, ECONOMY,, NIGERIAN,, RAILWAY CORPORATION.