THE RELEVANCE OF MARKETING STRATEGIES IN THE BANKING INDUSTRY: A CASE STUDY OF SELECTED RANKS IN KADUNA.

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dc.contributor.authorELEMI, AWARA EBENEZER
dc.date.accessioned2014-02-18T11:18:02Z
dc.date.available2014-02-18T11:18:02Z
dc.date.issued1999-09
dc.descriptionA PROJECT SUBMITTED TO THE POST-GRADUATE SCHOOL, AHMADU BELLO UNIVERSITY, IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER IN BUSINESS ADMINISTRATION. DEPARTMENT OF BUSINESS ADMINISTRATION FACULTY OF ADMINISTRATION, AHMADU BELLO UNIVERSITY, ZARIA. SEPTEMBER, 1999en_US
dc.description.abstractThe study is the relevance of marketing strategies in the banking industry. A case study of selected Banks in Kaduna. Chapter 1, states the research problem, explains the aim of the work which find out the impact the different marketing strategies being adopted by various banks have on their profit and growth in the face of competition, survival drive and distress syndrome in the Nigeria Banking Industry. Four hypothesis are used in this study. In order to prove or disprove the hypotheses some variables are used. An analysis of the data indicated that the unstable economic, political climate and the compulsion to declare mega profits in the short run forced the banks to abandon the traditional arm-chair banking practice to develop equality service that satisfied the need of the customers at a profit to the bank. This however mean that because of the effective marketing strategies articulated by the banks the tendency for people to operate business with them increased, which of course lead to growth and increase bank deposit. The analysis also shows that no matter how effective marketing strategies articulates by Banks it will not be authentic if the economic of the country are bad since the Government has great influence on the banking industries and the economic of the country. The study concluded with a set of findings and recommendation which it is hoped, if applied will improve the performance of the five selected banks.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/1943
dc.language.isoenen_US
dc.subjectRELEVANCEen_US
dc.subjectMARKETINGen_US
dc.subjectSTRATEGIESen_US
dc.subjectBANKING INDUSTRYen_US
dc.subjectKADUNAen_US
dc.titleTHE RELEVANCE OF MARKETING STRATEGIES IN THE BANKING INDUSTRY: A CASE STUDY OF SELECTED RANKS IN KADUNA.en_US
dc.title.alternativeA CASE STUDY OF SELECTED RANKS IN KADUNAen_US
dc.typeThesisen_US
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