Entertainment-Education and Behaviour Change: An Impact Assessment of a Polio Documentary Film in Northern Nigeria

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dc.contributor.authorOnuekwe, Chima E.
dc.date.accessioned2014-02-19T10:01:01Z
dc.date.available2014-02-19T10:01:01Z
dc.date.issued2013-04
dc.descriptionA PhD Dissertation submitted to the Postgraduate School Ahmadu Bello University, Zaria, Nigeria In fulfilment of the Requirements for the Award of Doctorate Philosophy in Development Communication, Department of Theatre and Performing Arts April 2013en_US
dc.description.abstractCommunication for polio eradication has been an integral part of the national effort to interrupt polio transmission in Nigeria. The communication approaches can be broadly categorized into advocacy, social mobilisation and programme communication. The cardinal objectives of the communication approaches are to sensitize and mobilize the populace to embrace polio vaccination for children aged 0-59 months. Although, these efforts have yielded varied results across the country, cases of noncompliance to polio vaccination are still high especially in Northern states of Nigeria. The resultant effect of this is that polio continues to transmit especially among children who have been inadequately protected through vaccination. The aim of this study was to assess the impact of an entertainment-education documentary film for communicating polio vaccination to noncompliant households to accept polio vaccination and to recommend the methodology or suggest improvements in polio communication in Nigeria. A total of 1688 participants randomly selected from the northern states of Nigeria participated in the study. The study adopted a field experimental survey to gather quantitative data and focus group discussion for qualitative data. Participants for the study were grouped into treatment (exposed to the documentary film on control (not exposed to the documentary). Findings of the study from both the field experimental survey and the focus group discussion indicated that participants that watched the documentary film demonstrated better understanding of polio, developed a higher sense of knowing the severity of polio infection, and were more likely to accept polio vaccination than those who were not exposed to the documentary film. Based on these empirical findings, this study therefore, recommends the following: i. that entertainment-education be adopted as an alternative communication strategy for impacting behaviours of noncompliant parents to accept polio vaccination in northern Nigeria; ii. that active participatory communication approach be adopted for involvement of stakeholders at all levels of polio eradication initiative; iii. that a bottom-up communication approach be applied to engender a sense of ownership of polio programmes in the families and the community at large.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/2082
dc.language.isoenen_US
dc.subjectEntertainment,en_US
dc.subjectEducation,en_US
dc.subjectBehaviour,en_US
dc.subjectChange,en_US
dc.subjectImpact,en_US
dc.subjectAssessment,en_US
dc.subjectPolio,en_US
dc.subjectDocumentary,en_US
dc.subjectFilm,en_US
dc.subjectNorthern,en_US
dc.subjectNigeria,en_US
dc.titleEntertainment-Education and Behaviour Change: An Impact Assessment of a Polio Documentary Film in Northern Nigeriaen_US
dc.typeThesisen_US
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