AN EVALUATION OF THE BEHAVIOUR OF CONSUMERS TOWARDS MADE IN NIGERIA TEXTILE MATERIALS (2001-2005)

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dc.contributor.authorSANI, Aminu Yusuf
dc.date.accessioned2014-02-25T12:34:38Z
dc.date.available2014-02-25T12:34:38Z
dc.date.issued2006-11
dc.descriptionA PROJECT SUBMITTED TO POSTGRADUATE SCHOOL AHMADU BELLO UNIVERSITY ZARIA, IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION (MBA) DEPARTMENT OF BUSINESS ADMINISTRATION FACULTY OF ADMINISTRATION AHMADU BELLO UNIVERSITYen_US
dc.description.abstractRecently the Nigeria Government banned imports of all printed fabrics in order to protect its own ailing industry. The government said it took the decision in order to protect the market against dumping when exported goods are sold below their normal value. In this regards, this research study was carried out with the aim of critically evaluating the behaviours of consumers towards made in Nigeria textiles materials within the period of 2001 to 2005, in order to identify the reasons for preferences of consumers in Nigeria for foreign made textiles to locally made textiles. The findings of the study revealed that there is a significant relationship between the price of textile materials and choice among foreign or local products. That though it does not mean that foreign textile are cheaper entirely, but they are moderately priced in relations to their qualities and durability. Furthermore, there is a relationship between the quality of textile and the choice of consumers in Nigeria. Also income status influences the choice and patronage of Foreign textiles and local textiles materials in Nigeria. The study comprises of five chapters and data used were mainly primary and secondary data. And for the purpose of analysis the tools employed were the percentage and chi-square methods.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/2634
dc.language.isoenen_US
dc.subjectEVALUATION,en_US
dc.subjectBEHAVIOUR,en_US
dc.subjectCONSUMERS,en_US
dc.subjectMADE,en_US
dc.subjectNIGERIA TEXTILE,en_US
dc.subjectMATERIALSen_US
dc.titleAN EVALUATION OF THE BEHAVIOUR OF CONSUMERS TOWARDS MADE IN NIGERIA TEXTILE MATERIALS (2001-2005)en_US
dc.typeThesisen_US
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