AN ASSESSMENT OF GUNDUMA HEALTH SYSTEM’S COMMUNICATION STRATEGY ON MATERNAL HEALTH IN JIGAWA STATE

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Date
2020-01
Authors
WURNO, Hussaini Sani
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Abstract
Maternal health is one of the major concerns of the global health community. Pregnancy-related mortality is avoidable if preventive measures are taken and adequate care is available. Yet women especially in northern Nigeria continue to die due to pregnancy-related complications. In this regard, this study set out to examine the Communication Strategy of Gunduma Health Systems on maternal health, and how it affects the beneficiaries. The study was prompted by the high rate of maternal death especially in the northern part of Nigeria, despite all efforts by various stakeholders; there has been concentrated effort on the proximate determinants of maternal mortality, with less emphasis on communication and other social determinants. Three objectives were pursued which included, to identify the communication strategies deployed by Gunduma health system in promoting awareness on maternal Health, to also evaluate the effectiveness of the communication strategies used in the promotion of maternal health, and to identify challenges the people face in the process of accessing maternal health information and services. Systematic review of literature was carried out, which revealed that communication is always a vital factor, in the fight against maternal mortality. Additionally, literatures revealed that there is a strong correlation between socioeconomic indicators and maternal health. There is also a point of agreement among scholars that maternal health has a variety of factors, and the implication is, in tackling the menace, approach should be multidimensional. More importantly, the study utilized Health Belief Model for its theoretical framework. The study was conducted in Nahuce, Babaldu, Buji, Wurno, Bamaina all in Birninkudu Local Government Area (LGA) of JigawaState from September, 2015 to May 2019 using 384 respondents to whom a structured questionnaire was administered. Some key informants were also interviewed. Concurrently, Focus Group Discussions were conducted. It was observed that, communication has a strong impact on maternal health awareness, various communication tools were used by the government, however, with Radio being a major source of information. It was discovered that there is a significant increase in level of programe acceptance among the people. Also it was discovered that role conflict is still a factor against maternal death reduction. . Additionally it was discovered that there is high level economic dependency among rural women. The findings presented in this study show that maternal health challenges will continue to shape national indicators, because there are certain areas that need to be incorporated in order to have a comprehensive approach, in tackling the problem. The study recommends that to reduce maternal morbidity and mortality, intervention programmes by both Jigawa state and Federal government of Nigeria must be introduced to deal with maternal health in a broad and multidimensional way.
Description
A DISSERTATION SUBMITTED TO THE SCHOOL OF POSTGRADUATE STUDIES AHMADU BELLO UNIVERSITY IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF MASTER OF ARTS DEGREE IN DEVELOPMENT COMMUNICATION DEPARTMENT OF THEATRE AND PERFORMING ARTS , FACULTY OF ARTS, AHMADU BELLO UNIVERSITY, ZARIA, NIGERIA
Keywords
AN ASSESSMENT,, MATERNAL HEALTH,, JIGAWA STATE., GUNDUMA HEALTH SYSTEM’S,, COMMUNICATION STRATEGY,
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