THE EFFECT OF ADVERTISING ON THE MARKETING OF PETROLEUM PRODUCTS: A CASE STUDY OF TEXACO NIGERIA PLC

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dc.contributor.authorNUHU, SHUAIB
dc.date.accessioned2014-03-31T09:47:57Z
dc.date.available2014-03-31T09:47:57Z
dc.date.issued1998-07
dc.descriptionA PROJECT SUBMITTED TO THE POSTGRADUATE SCHOOL AHMADU BELLO UNIVERSITY, ZARIA, IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION (M.B.A.) DEPARTMENT OF BUSINESS ADMINISTRATION FACULTY OF ADMINISTRATION AHMADU BELLO UNIVERSITY, ZARIA.en_US
dc.description.abstractThe study addressed itself to the effect of advertising on the marketing of petroleum products with particular emphasis on Texaco Nigeria Plc and the study was restricted to the northern part of the Country. The aim was to evaluate Texaco's current advertising strategies and consequently come up with the ideal strategy for the company. Existing literature was reviewed to show the various forms of promotional tools, types of advertising and advertising media. Factors influencing media selection were also reviewed. The benefits and objectives of advertising were discussed. Questionnaire and interview were used to obtain primary information. Secondary information were derived from records obtained from the company and other related materials. The findings of this research work showed that the present advertising campaign of the company of study is ineffective. This was attributed to the fact that emphasis was placed on newspaper and billboard. These failed to create the necessary impact because the majority of the target market were either illiterates or poorly educated. The study revealed that radio and television are the most appropriate media through which Texaco should advertise her products in the north.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/4474
dc.language.isoenen_US
dc.subjectADVERTISING,en_US
dc.subjectMARKETING,en_US
dc.subjectPETROLEUM PRODUCTS,en_US
dc.subjectTEXACO NIGERIA PLCen_US
dc.titleTHE EFFECT OF ADVERTISING ON THE MARKETING OF PETROLEUM PRODUCTS: A CASE STUDY OF TEXACO NIGERIA PLCen_US
dc.typeThesisen_US
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