COMMUNICATING CHANGE AND SOCIETAL VALUES IN SELECT NIGERIAN HOME MOVIES

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dc.contributor.authorOLUOMA, STELLA
dc.date.accessioned2016-08-02T08:51:17Z
dc.date.available2016-08-02T08:51:17Z
dc.date.issued2015-12
dc.descriptionBEING A DISSERTATION PRESENTED TO THE SCHOOL OF POST GRADUATE STUDIES, ABU ZARIA IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF A MASTER OF ARTS IN DEVELOPMENT COMMUNICATION DEPARTMENT OF THEATRE AND PERFORMING ARTS, FACULTY OF ARTS, AHMADU BELLO UNIVERSITY, ZARIAen_US
dc.description.abstractIt is a widely accepted notion that Nollywood movies contain negative content such as drug addiction, armed robbery, sexual immorality, women and child abuse amongst others, which in effect elicit negative reaction from its viewers. These negative reactions often result in negative societal consequences. This research work explores the positive values projected in Nollywood moviesas it relates to different facets of the society and how it by extension promotes societal change. To achieve this, literary materials and select movies were critically analysed against the cultural norm theory of De fleur and Gerbner‘s cultivation theory. On the basis of the theories proposition, the prolonged exposure of viewers to these positive contents will begin to impact positively on such viewers and an adoption of the values will translate into positive societal change. The research attempts to establish that irrespective of the negative content of Nigerian movies, some positive values and norms which when adopted will project positively in different facets of the society also exists in some movies. To reflect this, three (3) movies; The Meeting, Mr. And Mrs, and Half of a Yellow Sun reflecting political, social and historical aspects will be analysed. Qualitative research will be used in other to gain a deep understanding of the values and norms inherent in the select movies. In the course of this research, certain issues were made evident, prominent amongst which is that Nollywood producers are giving more attention to details to ensure they tell the Nigerian story professionally. The researcher recommends among others that Nigerian home movies be maximally explored as a development communication medium.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/8294
dc.language.isoenen_US
dc.subjectCOMMUNICATING CHANGEen_US
dc.subjectSOCIETAL VALUESen_US
dc.subjectNIGERIANen_US
dc.subjectHOME MOVIESen_US
dc.titleCOMMUNICATING CHANGE AND SOCIETAL VALUES IN SELECT NIGERIAN HOME MOVIESen_US
dc.typeThesisen_US
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