AN APPRAISAL OF THE TECHNIQUES OF PROVIDING COMSUMER INFORMATION TO HOME-MAKERS IN MAKURDI
AN APPRAISAL OF THE TECHNIQUES OF PROVIDING COMSUMER INFORMATION TO HOME-MAKERS IN MAKURDI
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Date
1999-07-07
Authors
YAJI, TERSEER
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Abstract
Making intelligent consumer choice is a fundamental problem
for home-makers in almost all modern societies in Nigeria.
Consumer goods are provided in a great variety such that a choice
has to be made, using available information concerning the
products.
The purpose of this study is to appraise the techniques of
providing consumer information to home-makers in Makurdi , as these
play a prominent role in determining the type of consumer
information that gets to home-makers in Makurdi. Three research
questions were asked to arrive at results. The technique employed
for data collection was mainly questionnaire and the questions
required ranking and ticking of appropriate answers and columns.
A total of 540 questionnaire were distributed to home-makers, out
of which, 500 were completed and returned.
Home-makers were required to indicate which of the most
available techniques and those that contained the most
comprehensive consumers information. They were also required to
indicate which sources provided the greatest information, and
whether information provided through such techniques were
satisfactory. Also, if information received from these sources
influenced their purchasing behaviour.
Results of the study showed that home-makers found some
sources of consumer information more available to them than others.
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Such sources were also considered as containing accurate
information. They included radio, television, newspapers, word of
mouth, magazines and labels. Some of the information sources were
found to provide more consumer information. Prominent among such
sources were labels, packaging instructions, magazines and
newspapers. The study also revealed that home-makers did not
depend only on one source of consumer information. The sources
were found to be dependent on each other since information obtained
from one source influenced the purchase of at least two of the
items highlighted in this study.
Description
A THESIS SUBMITTED TO THE POSTGRADUATE SCHOOL
AHMADU BELLO UNIVERSITY, ZARIA - NIGERIA IN PARTIAL FULFILMENT OF
THE REQUIREMENTS FOR AWARD OF MASTER OF MASTER OF EDUCATION
(HOME MANAGEMENT)
DEPARTMENT OF VOCATIONAL AND TECHNICAL EDUCATION
FACULTY OF EDUCATION
AHMADU BELLO UNIVERSITY, ZARIA
NIGERIA
Keywords
APPRAISAL, APPRAISAL, COMSUMER, INFORMATION