MARKETING STRATEGIES OF MULTINATIONAL COMPANIES IN THE NIGERIAN OIL INDUSTRY: A CASE STUDY OF SELECTED MULTINATIONAL OIL COMPANIES:- 1. SHELL PETROLEUM DEVELOPMENT COMPANY OF NIGERIA AND 2. MOBIL PRODUCING NIGERIA UNLIMITED.
MARKETING STRATEGIES OF MULTINATIONAL COMPANIES IN THE NIGERIAN OIL INDUSTRY: A CASE STUDY OF SELECTED MULTINATIONAL OIL COMPANIES:- 1. SHELL PETROLEUM DEVELOPMENT COMPANY OF NIGERIA AND 2. MOBIL PRODUCING NIGERIA UNLIMITED.
No Thumbnail Available
Date
1998-10
Authors
USMAN, MOHAMMED
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Description
A PROJECT PRESENTED TO THE POST-GRADUATE SCHOOL
AHMADU BELLO UNIVERSITY, ZARIA
PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD
THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION (MBA).
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTITUTE OF ADMINISTRATION
AHMADU BELLO UNIVERSITY
ZARIA
Keywords
MARKETING,, STRATEGIES,, MULTINATIONAL COMPANIES,, NIGERIAN OIL INDUSTRY:,, MULTINATIONAL OIL COMPANIES:,-, SHELL PETROLEUM DEVELOPMENT COMPANY OF NIGERIA AND, MOBIL PRODUCING NIGERIA UNLIMITED