MARKETING STRATEGIES OF MULTINATIONAL COMPANIES IN THE NIGERIAN OIL INDUSTRY: A CASE STUDY OF SELECTED MULTINATIONAL OIL COMPANIES:- 1. SHELL PETROLEUM DEVELOPMENT COMPANY OF NIGERIA AND 2. MOBIL PRODUCING NIGERIA UNLIMITED.

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Date
1998-10
Authors
USMAN, MOHAMMED
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A PROJECT PRESENTED TO THE POST-GRADUATE SCHOOL AHMADU BELLO UNIVERSITY, ZARIA PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION (MBA). DEPARTMENT OF BUSINESS ADMINISTRATION INSTITUTE OF ADMINISTRATION AHMADU BELLO UNIVERSITY ZARIA
Keywords
MARKETING,, STRATEGIES,, MULTINATIONAL COMPANIES,, NIGERIAN OIL INDUSTRY:,, MULTINATIONAL OIL COMPANIES:,-, SHELL PETROLEUM DEVELOPMENT COMPANY OF NIGERIA AND, MOBIL PRODUCING NIGERIA UNLIMITED
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