UTILIZATION OF “NOMA TUSHEN ARZIKI” PRTVC RADIO PROGRAMME AMONG FARMERS IN BARKIN LADI
UTILIZATION OF “NOMA TUSHEN ARZIKI” PRTVC RADIO PROGRAMME AMONG FARMERS IN BARKIN LADI
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Date
2016-07
Authors
DANGABAR, FELICIA EZEKIEL
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Abstract
This study was carried out to examine the utilization of “Noma Tushen Arziki” PRTVC radio programme among farmers in Barkin Ladi local government area of Plateau State. It also sought to determine farmers motivational factors for listening to the programme, how it influence them and the extent of adoption of knowledge they gained from the programme. Survey research method was adopted for the study.Purposive sampling technique was used to determine the respondents for this study. Structured questionnaire was used as an instrument for data collection for the study. The Diffusion of Innovation Theory was adopted for the research. The population of the study was drawn from farmers in Barikin Ladi Local Government Area of Plateau State.399 questionnaire was administered out of which 388 copies were retrieved. Analysis of data was carried out quantitatively using the descriptive data analysis. Findings reveals that, the major motivational factors that make farmers to listen to “Noma Tushen Arziki” radio programme in Barkin Ladi are the agricultural innovations presented in the programme, interviews conducted, programme mode of presentation and the broadcast period of the programme. Findings further indicated that, majority of the farmers in the study area gained some knowledge out of the programmes aired which has greatly influenced the farmer‟s agricultural practices. The study concludes that the programme has been successful in enhancing farmers knowledge in different areas of farming. Among the recommendations made in the study is that government should partner with both private sector and Non-Governmental Organizations in other to create an enabling environment for rural farmers to access loans, grant, facilities and other means of assistance that will help them apply the knowledge they gained on modern technology and innovations in their farming practice, which in turn will boost food production and alleviate poverty in rural communities.
Description
A THESIS SUBMITTED TO THE SCHOOL OF POSTGRADUATE STUDIES, AHMADU BELLO UNIVERSITY, IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF MASTER OF SCIENCE DEGREE IN MASS COMMUNICATION
Keywords
UTILIZATION,, “NOMA TUSHEN ARZIKI”,, PRTVC RADIO PROGRAMME,, FARMERS,, BARKIN LADI