ANALYSIS OF THE MARKETING STRATEGIES OF MILCOPAL NIGERIA LIMITED
ANALYSIS OF THE MARKETING STRATEGIES OF MILCOPAL NIGERIA LIMITED
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Date
1998
Authors
MAINA, HANNATU HUSSAINI
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Abstract
There is no doubt that marketing strategy has an important
bearing on the performance of a business organization. The basic
purpose of this project therefore, is to examine the role of marketing
strategy on the overall performance of MILCOPAL NIG. LTD.,
Kaduna. Firms in Nigeria have over the years adopted various
marketing strategies aimed at improving their overall performance and
profitability. It is the argument of this study that the desired objective
of an organization may not be attained without a comprehensive
marketing strategy. This is because the firm may not actually know
how its objectives are to be accomplished. It is for this reason,
coupled with a more challenging business environment in recent time
that more and more companies are now adopting the use of
marketing strategies. The project is organized into five chapters.
Chapter one deals with the basic framework of marketing strategies
and how they contribute towards an efficient operation. The chapter
also considered the objectives of the study, its scope and limitations.
An overview of the various literature's relating to marketing strategy
were produced. The marketing strategies of the organization were
analyzed and assessed in relation to its overall performance.
Description
A PROJECT SUBMITTED TO THE POST-GRADUATE
SCHOOL, AHMADU BELLO UNIVERSITY, ZARIA.
IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR
THE AWARD OF THE DEGREE OF
MASTERS OF BUSINESS ADMINISTRATION (M.B.A)
DEPARTMENT OF BUSINESS ADMINISTRATION,
FACULTY OF BUSINESS ADMINISTRATION,
AHMADU BELLO UNIVERSITY,
ZARIA.
1998
Keywords
ANALYSIS,, MARKETING,, STRATEGIES,, MILCOPAL,, NIGERIA, LIMITED