A COMPARATIVE STUDY OF SOME AGRICULTURAL PRODUCTS, THEIR DERIVATIVES AND IMPROTANCE IN MARKETING

Simple item page
dc.contributor.authorMUHAMMAD, IDRIS ALIYU
dc.date.accessioned2014-02-17T09:50:09Z
dc.date.available2014-02-17T09:50:09Z
dc.date.issued2009-10
dc.descriptionMUHAMMAD IDRIS ALIYU (MBA\A1)M I N\00688\93-94 A Thesis submitted to Postgraduate School, Ahmadu Bello University, Zaria Nigeria in Partial Fulfillment of the Requirement for the Award of the Degree of Master of Business Administration (MBA). SEPTEMBER 2900en_US
dc.description.abstractA comparative study of some agricultural products retailing, uses, users, problems and prospects was conducted in Kaduna, Anchau, Zaria, Kachia and Kafanchan. The agricultural products studied are ginger, Soya beans, cotton lint & seeds and pepper chillies. It was discovered that the market is supplier oriented, where demand is higher than the supply. This made competition multi-dimensional amongst retailers. Beside being supplier oriented, the market is also an import oriented market for ginger extracts. The derivatives or product lines discovered in ginger and Soya Beans are yet to receive the required patronage they deserve. Therefore, there is the ardent need for more advertisement and sales promotion, since all those products are import substitution products with great potentialities to exploit the ever-increasing supply gap. This would identified more users whose needs are satisfied as a result of the multiple use(s) discovered. The break through in Research and Development have significantly reduces the problems of these agricultural products, thereby increasing their prospects and subsequently more uses and users are discovered. But a lot needs to be done in the area of funding Research & Development in order to keep satisfying the dynamic and innovative needs of customers, otherwise the future is very bleak for the sub-sectoren_US
dc.identifier.urihttp://hdl.handle.net/123456789/1671
dc.language.isoenen_US
dc.titleA COMPARATIVE STUDY OF SOME AGRICULTURAL PRODUCTS, THEIR DERIVATIVES AND IMPROTANCE IN MARKETINGen_US
dc.typeThesisen_US
Files
Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
A COMPARATIVE STUDY OF SOME AGRICULTURAL PRODUCTS, THEIR DERIVATIVES AND IMPROTANCE IN MARKETING.pdf
Size:
11.22 MB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.58 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
ADMINISTRATION