CRITICAL ASSESSMENT AND REDESIGN OF THE BRITISH AMERICAN TOBACCO POSTER DESIGNS IN NIGERIA

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dc.contributor.authorAKANNI, Daniel Olatunde
dc.date.accessioned2016-08-02T08:36:32Z
dc.date.available2016-08-02T08:36:32Z
dc.date.issued2015-07
dc.descriptionA DISSERTATION SUBMITTED TO THE SCHOOL OF POSTGRADUATE STUDIES AHMADU BELLO UNIVERSITY, ZARIA NIGERIA IN PARTIAL FULFILMENT OF THE REQUIREMENTS TO THE AWARD OF MASTER OF ARTS IN INDUSTRIAL DESIGN (GRAPHICS) DEPARTMENT OF INDUSTRIAL DESIGN, FACULTY OF ENVIRONMENTAL DESIGN - AHMADU BELLO UNIVERSITY, ZARIA-NIGERIAen_US
dc.description.abstractAn Assessment and Redesign of the British American Tobacco Poster Designs in Nigeria: The British America Tobacco (BAT) is an international company that operates domestically in Nigeria but whose advertising posters seem to differ in content from the conventional advertisement that consumers are used to or familiar with and which to large extent, negate graphic communication practices. The posters under survey which hitherto fall within the ambit of three years (2009-2012) have their visual contents codified to make the messages incomprehensible. The research therefore set out to investigate the contentious unconventional style of BAT posters to find out whether the average consumer to whom the advertisements are directed, understands the message delivery. Data were collected based on purposive and cluster sampling technique with the respondents drawn from the general public. Questionnaire and interview methods of collecting data were employed using Hopkins (1980) statistical table and Adogbo‟s (2009) statistical formula to summarise the result. Quantitative and qualitative descriptive analyses were adopted to explain the findings and to draw up conclusions. The findings from the respondents prompted the redesign of the sampled BAT advertising posters based on their observation wherein, the identified problems were eliminated to improve the visual quality of the message delivery. The redesigned posters were subjected to a survey. Findings showed that, there was no difference between the message delivery and the consumers understanding of the message of the redesigned BAT posters. This implies that, the message deliveries were presented comprehensibly to be understood without necessarily having to temper with the graphic norms. Conclusively, it was established that, illustration that negates graphic communication norms tends to be misleading and deceptive.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/8290
dc.language.isoenen_US
dc.subjectBRITISH AMERICANen_US
dc.subjectTOBACCO POSTER DESIGNSen_US
dc.subjectNIGERIAen_US
dc.titleCRITICAL ASSESSMENT AND REDESIGN OF THE BRITISH AMERICAN TOBACCO POSTER DESIGNS IN NIGERIAen_US
dc.typeThesisen_US
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