THE MARKETING PROBLEMS OF TEXTILE INDUSTRIES IN NIGERIA: A CASE STUDY OF UNITED NIGERIA TEXTILE PLC KADUNA
THE MARKETING PROBLEMS OF TEXTILE INDUSTRIES IN NIGERIA: A CASE STUDY OF UNITED NIGERIA TEXTILE PLC KADUNA
No Thumbnail Available
Date
1997-11
Authors
ABUBAKAR, Ahmed Tijjani
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
This work is an attempt to look at the marketing activities of UNT PLC
Kaduna as a case study. The study is aimed at identifying those marketing
problems that militate against the survival, successful and profitable operation of
the company.
We are faced with high cost of production today, the threat of recurring
recession and inflation, and increased government regulation. Some industries face
intensive foreign competition and others have to contend periodically with
shortages. People's values are fast changing. There is a growing demand for a
better quality of life. There is concern about our social activities and physical
environment.
These social and economic changes pose major challenge to business in
general and to marketing in particular. To carry out this work successfully,
questionnaire and interviews were used. Facts were gathered from respondent and
analysed. The research found out that the current marketing operation of the
UNT PLC leave much to be desired. For instance, the marketing department
should wake up to its responsibility, narrow view of the marketing concept and
marketing strategies and lack of market intelligence and research system..
The finding of this thesis is concluded by giving some recommendation on
how best to improve on the effectiveness of the marketing operation under the
present economic conditions.
Description
A THESIS SUBMITTED TO THE POSTGRADUATE
SCHOOL, AHMADU BELLO UNIVERSITY, ZARIA IN
FARTIAL FULFILLMENT OF THE REQUIREMENTS
FOR THE AWARD OF THE DEGREE OF MASTER OF
BUSINESS ADMINISTRATION (M.B.A.).
DEPARTMENT OF BUSINESS ADMINISTRATION,
INSTITUTE OF ADMINISTRATION,
AHMADU BELLO UNIVERSITY,
ZARIA.
NOVEMBER, 1997
Keywords
MARKETING,, TEXTILES,, INDUSTRIES,, NIGERIA, UNITED NIGERIA,, KADUNA