EFFECTIVE MARKETING OF PHARMACEUTICAL PRODUCTS; A CASE STUDY OF SMITHKLINE BEECHAM NIGERIA PLC

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dc.contributor.authorBELLO, INUSA
dc.date.accessioned2014-04-24T10:00:13Z
dc.date.available2014-04-24T10:00:13Z
dc.date.issued1998-07
dc.descriptionA PROJECT WORK SUBMITTED TO THE POST-GRADUATE SCHOOL, AHMADU BELLO UNIVERSITY, ZARIA IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF MASTERS OF BUSINESS ADMINISTRATION (MBA) DEPARTMENT OF BUSINESS ADMINISTRATION FACULTY OF ADMINISTRATION AHMADU BELLO UNIVERSITY ZARIA JULY 1998en_US
dc.description.abstractThis study, effective marketing of pharmaceutical product in Nigeria; a case study of SmithKline Beecham Nigeria Plc. was designed to find out ways of effective marketing pharmaceutical related products in Nigeria. Data for this study were collected by the survey method. The method made use of both primary and secondary sources of information. Key personnel of the company under study were interviewed while questionnaires were administered to key channel members. The study revealed the existence of a range of product areas such as, Anti-infective, Gastrointestinal, Vaccines, Analgesics, Nutritional Healthdrinks and Oral Health care products. The best selling brands were identified as Ampiclox, Amoxil, Augmentin, Engerix B, Zentel and Halfan. These are also referred to as ethical products. Others classified broadly as consumer healthcare products are Panadol, Phensic, Cafenol, Ribena and Lucozade. The company experiences problems in the areas of Human Resources, Marketing Technical, Consumer and Pharmaceutical Sales Departments. To this end, various recommendations were put forward to overcome the challenges identified. Implementing them will enhance Smithkline Beecham's effectiveness in marketing its pharmaceutical brands.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/4705
dc.language.isoenen_US
dc.subjectEFFECTIVE,en_US
dc.subjectMARKETING,en_US
dc.subjectPHARMACEUTICAL,en_US
dc.subjectPRODUCTS,en_US
dc.subjectCASE STUDY,en_US
dc.subjectSMITHKLINE,en_US
dc.subjectBEECHAM,en_US
dc.subjectNIGERIA PLCen_US
dc.titleEFFECTIVE MARKETING OF PHARMACEUTICAL PRODUCTS; A CASE STUDY OF SMITHKLINE BEECHAM NIGERIA PLCen_US
dc.typeThesisen_US
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