COMMUNICATION IN MARKETING PROMOTION: A CASE STUDY OF KUDENDA INDUSTRIAL LAYOUT, KADUNA SOUTH, KADUNA
COMMUNICATION IN MARKETING PROMOTION: A CASE STUDY OF KUDENDA INDUSTRIAL LAYOUT, KADUNA SOUTH, KADUNA
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Date
1998-10
Authors
ALOKAN, BABATUNDE
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Abstract
As a result of the undefined gap in today's marketing structure
amongst participants (Manufacturers, Middlemen and Consumer), it
has become necessary to examine trie cause(s) of this gap and proffer
probable solution at enhancing better level of communication flow
between manufacturers and consumers and vice-versa. Tnis will no
doubt ensure the basis of tbe entire marketing environment, reigns
supreme.
In studying tbis problem, empbasis were placed on research
methodology viz:- literature review of the subject, the general
understanding of the concepts of promotion and communication, data
presentation including personal interview and Questionnaire of some
three selected manufacturing firms in Kudenda Industrial Layout in
Kaduna South, Kaduna.
This study will no doubt assist marketers in the improvement of their
products as well as increase the profit turnover rate of various firms.
Description
A PROJECT SUBMITTED TO THE POSTGRADUATE
SCHOOL, AHMADU BELLO UNIVERSITY, ZARIA
IN PARTIAL FULFILLMENT OF THE REQUIREMENTS
FOR THE AWARD OF THE DEGREE OF MASTER OF
BUSINESS ADMINISTRATION (MBA).
DEPARTMENT OF BUSINESS ADMINISTRATION
FACULTY OF ADMINISTRATION
AHMADU BELLO UNIVERSITY
ZARIA.
Keywords
COMMUNICATION,, MARKETING,, PROMOTION,, CASE STUDY,, KUDENDA,, INDUSTRIAL LAYOUT,, KADUNA SOUTH,, KADUNA