CREATIVITY IN MARKETING SOFT DRINKS IN NIGERIA A CASE STUDY OF NIGERIAN BOTTLING COMPANY (NBC)
CREATIVITY IN MARKETING SOFT DRINKS IN NIGERIA A CASE STUDY OF NIGERIAN BOTTLING COMPANY (NBC)
| dc.contributor.author | MOUKARIM, Rakiya D.H.D | |
| dc.date.accessioned | 2014-03-12T07:35:19Z | |
| dc.date.available | 2014-03-12T07:35:19Z | |
| dc.date.issued | 1999-10 | |
| dc.description | A PROJECT SUBMITTED TO THE POSTGRADUATE SCHOOL, AHMADU BELLO UNIVERSITY, ZARIA. IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE IN MASTER IN BUSINESS ADMINISTRATION. DEPARTMENT OF BUSINESS ADMINISTRATION FACULTY OF ADMINISTRATION AHMADU BELLO UNIVERSITY ZARIA-NIGERIA. | en_US |
| dc.description.abstract | Creativity involves creation of new imaginative ideas to implement the marketing mix effectively, i.e. product, place, price, promotion. Creativity can be vital and resourceful, but it can also be complex. Most companies fails to realise what it entails, most are realising the global need to be creative in taking business decisions, because it can make or break you. The need for creativity evolved out of economic pressures in the global markets forcing new market approach and new strategies. Thus, creativity plays a great role in an organisation's success, it is now regarded as a tool that must be sought in implementing a market plan. The management team at NBC have continuously used the element of creativity to boost its success in the market arena and to forge ahead. This is why NBC today, the bottler's of Coca - Cola drink are step ahead of its competitors. Means and ways are constantly sought to boost the product image, prices are constantly adjusted to suit the consumer (after much research) and the product is promoted attractively, constantly, and always to influence the buyer's decision. Moreover, the product is placed anywhere the consumer might be, all these have influenced the market share of the product. It has enabled it cut the biggest share in the soft drinks industry world wide. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/3726 | |
| dc.language.iso | en | en_US |
| dc.subject | CREATIVITY, | en_US |
| dc.subject | MARKETING, | en_US |
| dc.subject | SOFT DRINKS, | en_US |
| dc.subject | NIGERIA | en_US |
| dc.subject | CASE STUDY, | en_US |
| dc.subject | NIGERIAN BOTTLING COMPANY | en_US |
| dc.title | CREATIVITY IN MARKETING SOFT DRINKS IN NIGERIA A CASE STUDY OF NIGERIAN BOTTLING COMPANY (NBC) | en_US |
| dc.type | Thesis | en_US |