DEVELOPING A FRAMEWORK FOR THE MARKETING OF QUANTITY SURVEYING SERVICES

Simple item page
dc.contributor.authorJOSEPHINE, OWOJO OLANIYI
dc.date.accessioned2015-03-05T11:28:17Z
dc.date.available2015-03-05T11:28:17Z
dc.date.issued2014-09
dc.descriptionA thesis submitted to the School of Post Graduate Studies, Ahmadu Bello University, Zaria In partial fulfillment of the requirements for the award of Master of Science Degree in Quantity Surveying Department of Quantity Surveying, Faculty of Environmental Design, Ahmadu Bello University, Zaria, Nigeria. SEPTEMBER, 2014en_US
dc.description.abstractThe Quantity surveyor who plays a key role in building and engineering project, managing the cost from inception to the completion as cost controller has been reduced to a cost monitor. The aim of the study was to develop a policy guideline for the marketing of Quantity surveying services using the 7ps of marketing. The objectives were to investigate available strategies for marketing professional services, and examine the effectiveness of these strategies for Quantity surveying services then developed a framework of strategies for marketing quantity surveying services to prospective clients. A cross sectional, exploratory design was used to carry out the study. Structured questionnaire was used to collect relevant data from registered Quantity surveyors. The findings of the study showed that the available marketing strategies for marketing professional services among others from the 7p’s (product, price, people, promotion, place, process and physical evidence) marketing mix, are quality of services, perceived usefulness, packaging, technology used, cost effectiveness, skimming, internet facilities, location of offices, multichannel, membership of association, current contract with certain client, brochures, news watch, management, organization culture, infrastructure, and service delivery. From these array of strategies, it was found that the effective strategies for Quantity surveying services in order of ranking ,among others are : Perceived Usefulness, Quality of services, Facilities, services delivery, Technology used, Membership of association, Organization, Management, Proposals , Orientation, Cost effectiveness, Current contract with certain client, Infrastructure, Organization culture, Packaging, Design of service, Internet facilities, Conferences/seminars, convenience of use .The framework was developed for the effective marketing of Quantity surveying services in Nigeria and could be a platform for the development of curriculum for marketing as a course for the training of prospective Quantity surveyorsen_US
dc.identifier.urihttp://hdl.handle.net/123456789/6109
dc.language.isoenen_US
dc.subjectDEVELOPINGen_US
dc.subjectMARKETINGen_US
dc.subjectQUANTITY SURVEYINGen_US
dc.subjectSERVICESen_US
dc.titleDEVELOPING A FRAMEWORK FOR THE MARKETING OF QUANTITY SURVEYING SERVICESen_US
dc.typeThesisen_US
Files
Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
DEVELOPING A FRAMEWORK FOR THE MARKETING OF QUANTITY SURVEYING SERVICES.pdf
Size:
3.59 MB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.58 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
ENVIRONMENTAL DESIGN