STRATEGIES FOR MARKETING TEXTILE PRODUCTS IN NIGERIA A CASE STUDY OF UNITED NIGERIAN TEXTILE PLC, KADUNA
STRATEGIES FOR MARKETING TEXTILE PRODUCTS IN NIGERIA A CASE STUDY OF UNITED NIGERIAN TEXTILE PLC, KADUNA
No Thumbnail Available
Date
1997-10
Authors
AKAM, COMFORT EFFIONG
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
This work is an attempt to look at the marketing activities of United Nigeria
Textile Plc as a case study. The study is aimed at identifying those marketing
strategies adopted in the company for the survival and profitable operation of
the company.
We are faced with high cost of production today, the threat of recurring
recession and inflation and increase government regulation. Some industries
face intensive foreign competition and others have to contend periodically with
shortages. People values are fast changing. There is a growing demand for a
better quality of life. There is concern about our social and physical
environment.
These social and economic changes pose major challenges to business in
general and marketing in particular. Business firm must develop a societal
orientation and awareness of their social responsibilities. At the same time,
they must satisfy consumers want and generate profit for their firms.
To carry out this work successfully, questionnaire and interview were used.
vi
Finally, I wish to extend my appreciation to all members of my family
(brothers and sisters) for their patience and understanding and even their
prayers and financial support which saw me through the trying periods. May
the Lord preserve them.
Description
A THESIS SUBMITTED TO THE POST GRADUATE SCHOOL
AHMADU BELLO UNIVERSITY ZARIA
Keywords
STRATEGIES, MARKETING, TEXTILE, NIGERIA