AN EVALUATION OF THE MARKETING AND MANAGEMENT OF PORTS' FACILITIES IN A COMMERCIALIZED PORT INDUSTRY IN NIGERIA (A CASE STUDY OF TINCAN ISLAND PORT LAGOS)
AN EVALUATION OF THE MARKETING AND MANAGEMENT OF PORTS' FACILITIES IN A COMMERCIALIZED PORT INDUSTRY IN NIGERIA (A CASE STUDY OF TINCAN ISLAND PORT LAGOS)
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Date
1998-10
Authors
OLUCHI, Nnaji Felicia
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Abstract
The marketing of port facilities in Nigerian Ports PLC is bedeviled with
bureaucratic bottlenecks as against the philosophy of the marketing concept. Information
gathered from the study revealed that lack of adequate plants and equipment for cargo
handling poses serious problems to port users. As a result, Nigerian Ports PLC cannot
provide satisfactory services to its customers. The overall level of service efficiency is
very low compared to what is expected of the ports to offer in a commercialized
enterprise. The study reviewed relevant literature's on marketing and management of port
facilities applying the basic principles of marketing concepts and practices.
The study examines the problems of marketing port facilities via-a-vis the
commercialization effort.
The analysis of data revealed that customers are deserting Nigerian ports to other
neighboring West African ports because of their epileptic and inefficient plant and
equipment. Commercialization does not only entail changing to PLC but a re-orientation
of the workforce and a new corporate image to attract patronage and hence profit.
Responses from management, shippers, exporters and their accredited agents in the ports
revealed that the main cause of service in efficiency of the ports is inadequate and
unserviceable plants and equipment and lack of marketing culture. The Marketing
Department need to rise above its posture of erasure of bills to incorporate the marketing
concept.
Finally, the following recommendations were made; provision of modern plants
and equipment to facilitate quick turn round of ships; application of computer for
documentation; advertising and promotion and training of marketing officers to inculcate
in them the new corporate culture.
Description
DISSERTATION SUBMITTED IN PARTIAL
FULFILLMENT FOR THE AWARD OF MASTERS'
IN BUSINESS ADMINISTRATION OF AHMADU
BELLO UNIVERSITY, ZARIA
OCTOBER, 1998
Keywords
EVALUATION,, MARKETING,, MANAGEMENT,, PORTS' FACILITIES,, COMMERCIALIZED,, PORT INDUSTRY,, NIGERIA, CASE STUDY,, TINCAN ISLAND,, PORT LAGOS