A PRAGMATIC ANALYSIS OF VISUAL MESSAGE CONTENTS AS USED IN NEW MEDIA ADVERTISEMENTS

Simple item page
dc.contributor.authorDOKE, CHARLES GANGNEGANSO
dc.date.accessioned2015-11-26T08:47:26Z
dc.date.available2015-11-26T08:47:26Z
dc.date.issued2015-03
dc.descriptionA THESIS SUBMITTED TO THE POST GRADUATE SCHOOL, AHMADU BELLO UNIVERSITY, ZARIA, IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF MASTER OF ARTS IN THE DEPARTMENT OF ENGLISH AND LITERARY STUDIES, FACULTY OF ARTS, AHMADU BELLO UNIVERSITY, ZARIA, NIGERIAen_US
dc.description.abstractThis work focuses on the pragmatic analysis of the the visual content; being a principal component of nonverbal aspect of the language of communication in advertisements as used in the new media. Features of fifty randomly selected advertisements were sampled and the visual contents were pragmatically analysed. The aspects that were considered are portrayal, salience, elements of design and visual acts. The findings reveal how nonverbal communication play several pragmatic roles in the language of advertisement, communicate more than their verbal counterparts and perform acts in addition to explicating what is left unsaid by the verbal message in advertsen_US
dc.identifier.urihttp://hdl.handle.net/123456789/7178
dc.language.isoenen_US
dc.subjectPRAGMATIC,en_US
dc.subjectANALYSIS,en_US
dc.subjectVISUAL MESSAGE,en_US
dc.subjectCONTENTS,en_US
dc.subjectNEW MEDIA,en_US
dc.subjectADVERTISEMENTS,en_US
dc.titleA PRAGMATIC ANALYSIS OF VISUAL MESSAGE CONTENTS AS USED IN NEW MEDIA ADVERTISEMENTSen_US
dc.typeThesisen_US
Files
Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
A PRAGMATIC ANALYSIS OF VISUAL MESSAGE CONTENTS AS USED IN NEW MEDIA ADVERTISEMENTS.pdf
Size:
2.6 MB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.58 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
ARTS