APPLICATION OF MARKETING STRATEGIES ON CONSUMER PRODUCTS
APPLICATION OF MARKETING STRATEGIES ON CONSUMER PRODUCTS
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Date
1998-10
Authors
MOHAMMED, AISHA TATA N
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Abstract
This research project is on the application of Marketing Strategies the Lever
Brothers Nigeria, Plc. Would use to achieve a sustainable Competitive advantage.
The project covered the background of the study, the significance of the research,
review of related literature, method used in collecting data, factors responsible for
the high competition LBN's detergent are facing.
Some recommendation were proffered to enable LBN sustain the stiff competition
it is facing.
This project is of the view that, the product differentiation, distribution, quality
and pricing strategies have to be applied by LBN to solve the problem of high
competition and imitation, its detergent are facing.
Description
MBA (P/T), OCTOBER, 1998
Keywords
APPLICATION,, MARKETING,, STRATEGIES,, CONSUMER,, PRODUCTS,, CASE STUDY,, LEVER BROTHERS,, NIGERIA PLC,, KADUNA.