ISSUES ON MARKETING, PROFIT AND LOSS SHARING IN NON INTEREST BANKING
ISSUES ON MARKETING, PROFIT AND LOSS SHARING IN NON INTEREST BANKING
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Date
2001-09
Authors
SHEHU, MOHAMMED JALLO
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Abstract
Marketing is aimed at motivating any type of goods or services from
production to final user. Marketing in modern day banking requires
professional skills of persuasion and conviction to bring about acceptance by
customers to your organizations bearing in mind other competitors in the
society.
Marketing non interest banking will have to consider other financial
institutions who are moving side by side and are a lot stronger and accepted
by the society.
A comparison between conventional banking and non interest banking was
made to bring about the “SWOT” position of both systems for any readers
understanding, using Habib Nigeria Bank as a case study.
Description
A RESEARCH PAPER PRESENTED TO THE DEPARTMENT OF
BUSINESS ADMINISTRATION, AHMADU BELLO UNIVERSITY,
ZARIA. IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR
AWARD OF MASTERS IN BUSINESS ADMINISTRATION (MBA)
SEPTEMBER, 2001
DEDICATION
Keywords
ISSUES,, MARKETING,, PROFIT,, LOSS SHARING,, INTEREST BANKING