EXAMINING THE ROLE OF GRAPHIC DESIGNERS IN TELEVISION BROADCASTING STATIONS AS A SEGMENT OF MULTIMEDIA COMMUNICATION ENVIRONMENT
EXAMINING THE ROLE OF GRAPHIC DESIGNERS IN TELEVISION BROADCASTING STATIONS AS A SEGMENT OF MULTIMEDIA COMMUNICATION ENVIRONMENT
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Date
2016-07
Authors
JAKONDA, Kyonne
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Abstract
Effective communication in Multimedia Communication Environments involves the Graphic designer and other professionals working as a team to achieve required objectives. Multimedia Communication Environments are typically characterized by the processing, storage, generation, manipulation and rendition of multimedia information. The participation of professional Graphic designers is of paramount importance in all forms of Multimedia Communication Environments
This study examines the role of Graphic Designers in Television Broadcasting Stations as a segment of Multimedia Communication Environments. The objectives of this study are to identify the roles, examine the relevance, assess the availability and identify the different classes of graphic designers in Television Broadcasting Stations as a segment Multimedia Communication Environments. The research was conducted using survey design method and purposive and random sampling technique through structured questionnaire administered to Graphic Designers and other professionals in some selected Television Broadcasting Stations within Abuja, the Federal Capital of Nigeria. The analyses employed are expressed in simple percentile, mean and standard deviation using Statistical Package for the Social Sciences (SPSS). Major findings revealed that graphic designers in Multimedia Communication Environments are mostly non-professionally trained and are from other fields of study. This study recommends that Multimedia Communication Environments should utilize professional Graphic Designers for effective communication.
Description
A THESIS SUBMITTED TO THE SCHOOL OF POSTGRADUATE STUDIES,
AHMADU BELLO UNIVERSITY, ZARIA
IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD
OF A
MASTER DEGREE IN INDUSTRIAL DESIGN
DEPARTMENT OF INDUSTRIAL DESIGN,
FACULTY OF ENVIRONMENTAL DESIGN,
AHMADU BELLO UNIVERSITY, ZARIA.
NIGERIA
Keywords
EXAMINING,, ROLE,, GRAPHIC DESIGNERS,, TELEVISION BROADCASTING STATIONS,, SEGMENT,, MULTIMEDIA,