AN EVALUATION OF THE FUNCTIONAL ROLE OF MARKETING IN THE MEDIA INDUSTRY

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dc.contributor.authorOGUNRINDE, Elijah Olufemi
dc.date.accessioned2014-02-17T12:06:36Z
dc.date.available2014-02-17T12:06:36Z
dc.date.issued2006-11
dc.descriptionA THESIS SUBMITTED TO THE POSTGRADUATE SCHOOL IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION (MBA) DEPARTMENT OF BUSINESS ADMINISTRATION FACULTY OF ADMINISTRATION AHMADU BELLO UNIVERSITY ZARIA. NOVEMBER, 2006.en_US
dc.description.abstractThis research work which discusses the evaluation of the functional role of marketing in the media industry is divided into five chapters. Chapter one deals with the background of the study, statement of the problem, which is the main problem of the study finding out how media houses evaluate the functional role of marketing as a contributing effect to the growth of the industry. It also deals with the purpose of the study objective of the study, scope and limitations of the study. Chapter two deals with the review of relevant literature on marketing functions, marketing concepts, roles of marketing, marketing strategy, 15 opportunity analysis, development of marketing in Nigeria environment and benefits of marketing concepts. Chapter three deals with the methods used in collecting data for the work. Chapter four deals with the candidates’ area of study, presentation and data analysis. Chapter five involves the summary of findings, as well as conclusions made. Based on the findings, Recommendations were made for consideration.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/1786
dc.language.isoenen_US
dc.subjectEVALUATION,en_US
dc.subjectFUNCTIONAL ROLE,en_US
dc.subjectMARKETING,en_US
dc.subjectMEDIA INDUSTRY.en_US
dc.titleAN EVALUATION OF THE FUNCTIONAL ROLE OF MARKETING IN THE MEDIA INDUSTRYen_US
dc.typeThesisen_US
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