PERCEIVED INFLUENCE OF SPORTS MARKETING ON SPORTS DEVELOPMENT IN KANO STATE, NIGERIA
PERCEIVED INFLUENCE OF SPORTS MARKETING ON SPORTS DEVELOPMENT IN KANO STATE, NIGERIA
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Date
2011-10
Authors
NAMADI, SANI
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Abstract
The purpose of this study was to examine the Perceived Influence of Sports
Marketing on Sports Development in Kano State, Nigeria. The subjects used in the
conduct of this study were four hundred and twenty. They consisted of the
Director, Deputy Director, Assistance Director, Coaches, Club
Proprietors/Owners, Sport Associations/Fans, Local Government Sports
Coordinators, Corporate Body Employees, Games Masters/Sports Coordinators of
secondary schools and higher institutions of learning and Athletes. Purposive
sampling technique was used to select the subjects from the total population of the
study. Questionnaire was used as an instrument for data collection, t-test was used
for all the hypotheses. The findings of this research includes: Marketing products
influence sports facilities development in Kano state with t (418) = 1.96p < 0.05;
Marketing products influence the development as public awareness of sports with t
(418) = 1.96 < 0.05; marketing products influence the development of competition
programmes with t (418) = 1.96p < 0 05, marketing products influence the
development of training programme with t (418) - 1.96p < 0.05; while marketing
products do not influence personnel development with t (418) = 1 96p > 0.05; and
seminars, workshop and conferences with t (418) = 1.96 > 0.05. As marketing
product significantly influence the development of sport in Kano state, it is
therefore recommended that concerted effort should be made to sustain such
practices.
Description
A THESIS SUBMITTED TO THE POSTGRADUATE SCHOOL,
AHMADU BELLO UNIVERSITY, ZARIA, NIGERIA.
IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE
OF MASTER OF SCIENCE (M.Sc.) IN SPORT MANAGEMENT
DEPARTMENT OF PHYSICAL AND HEALTH EDUCATION,
AHMADU BELLO UNIVERSITY, ZARIA
NIGERIA
OCTOBER, 2011
Keywords
INFLUENCE,, SPORTS MARKETING,, SPORTS DEVELOPMENT,, KANO STATE, NIGERIA