DEVELOPING NEW PRODUCTS AND MEETING THE MARKET CHALLENGES: THE EXPERIENCE OF NIGERIA BOTTLING COMPANY'S FANTA LEMON
DEVELOPING NEW PRODUCTS AND MEETING THE MARKET CHALLENGES: THE EXPERIENCE OF NIGERIA BOTTLING COMPANY'S FANTA LEMON
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Date
2012-06
Authors
SALMANU, Haruna
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Abstract
Description
A THESIS SUBMITTED TO THE POSTGRADUATE SCHOOL
AHMADU BELLO UNIVERSITY, ZARIA IN PARTIAL FULFILLMENT
OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF
MASTER OF BUSINESS ADMINISTRATION (MBA)
DEPARTMENT OF BUSINESS ADMINISTRATION
FACULTY OF ADMINISTRATION
AHMADU BELLO UNIVERSITY
JUNE, 2002
Keywords
DEVELOPING,, PRODUCTS,, MEETING,, MARKET,, CHALLENGES:, EXPERIENCE, NIGERIA, BOTTLING, COMPANY'S, FANTA LEMON