APPLICATION OF THE MARKETING CONCEPT IN THE PETROCHEMICAL INDUSTRY: A STUDY OF KADUNA PETROCHEMICAL COMPANY LIMITED
APPLICATION OF THE MARKETING CONCEPT IN THE PETROCHEMICAL INDUSTRY: A STUDY OF KADUNA PETROCHEMICAL COMPANY LIMITED
No Thumbnail Available
Date
1999-09
Authors
ALLI, MAJIYEBO MARY
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
This research study was carried out with the intention of unearthing the extent to which
the petrochemical industry understand the marketing concept, the degree to which they
have adopted it and its impact on their overall operations.
The industry of recent has become one of the major sectors of the entire Nigerian
economy, and hence its level of performance is of great interest to the entire Nigerian
population. Also, the trend of economic events in Nigeria, clearly shows that, it is only
companies with good strategies can survive the anticipated future competition. Therefore,
the industry must formulate and implement strategies that will help it survive now and in
the future. To achieve this, the marketing function offers strategic moves that businesses
need to adopt. In order to achieve this, objectives, marketing orientation has to be applied
to the organization.
The study intends to verify the application of the marketing concept in the petrochemical
industry, using the Kaduna Petrochemical as a case study, and make possible
recommendation on where there is need for such. The extent of the application of the
concept will also be verified, then finally, the relevance of the concept will be exposed.
The study is divided into five chapters. The first is the introduction, followed by chapter
two, which is the review of related literature. Chapter three contains the research
methodology used. Chapter four has the data presentation and analysis along with testing
of the hypothesis. The last chapter, that is chapter five gives the summary, conclusion
and recommendations.
Description
BEING A PROJECT WORK SUBMITTED TO THE POST-GRADUATE SCHOOL, AHMADU BELLO
UNIVERSITY, ZAR1A, KADUNA STATE, NIGERIA IN PARTIAL FULFILLMENT OF THE AWARD
OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION [M.B.A].
Department Of Business Administration,
Faculty of Administration,
Ahmadu Bello University, Zaria.
SEPTEMBER, 1999.
Keywords
APPLICATION,, MARKETING,, PETROCHEMICAL,, INDUSTRY,, KADUNA,, STUDY,, COMPANY.