ANALYSIS OF SOME SOCIO-ECONOMIC FACTORS INFLUENCING THE EFFECTIVENESS OF AGRICULTURAL BROADCASTING IN KADUNA STATE
ANALYSIS OF SOME SOCIO-ECONOMIC FACTORS INFLUENCING THE EFFECTIVENESS OF AGRICULTURAL BROADCASTING IN KADUNA STATE
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Date
1997-07
Authors
Umar, Mahmud Muhammad
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Abstract
During the 1990's, several social and economic
policies were introduced in Nigeria, and they affected the
pattern of public and domestic lives of citizens, including
peasant farmers. In view of this, an attempt has been made
to investigate and generate ample data about some social
and economic characteristics, as well as specific and
general farmers' attitudes towards agricultural
broadcasting; to establish whether or not, there is a
relationship between the farmers' characteristics and their
level of response (interest) in agricultural broadcasting;
and to proffer up-to-date recommendations on policy
guidelines, which would enhance the conduct of agricultural
broadcasting in Makarfi and Sabon Gari Local Government
Areas of Kaduna State. This was instituted by means of an
empiritcal research process.
The respondents numbering 100, were randomly drawn
from 16 randomly selected rural villages and semi-urban
settlements in the two study areas. Data were gathered
through primary and secondary sources. Questionnaire
administration was used to obtain the primary data while
personal observation, media content reviews and library
research were relied on as the secondary sources of
information.
First, attempt was made to find out the broadcast
media channels prevalent in the study areas and the
motivating factors of the farmers toward their patronage.
Secondly, the social and economic variables: age, sex, home
location, farm size, farm income, non-farm income, family
size, formal education, informal education and years of
tuning (radio/television) experience were examined.
Accordingly, the statistical relationship between the
socio-economic variables and effectiveness of the
identified broadcast channels, influencing the farmers'
perception about three key extension messages, have been
established. The Pearson's Correlation Coefficient, and
the Chi-Squared Test methods were used in the analyses of
the data.
It was found that a great deal of farmers' leisure
times were spent while listening to agricultural
broadcasting becuase of their desire to learn through the
programmes. Also, such factors as farm size, age, formal
education, use of local language in programming, clear
radio signals and conformity of programmes to existing
norms and values contributed positively to the farmers'
level of patronage for the agricultural programme.
Consequetly, nine fresh agricultural broadcast policy
guidelines (recommendations) were made. Chief among these
were increase in the total number of agricultural
programmes for radio and television audience; need for
involvement of farmers in planning and production of
agricultural programmes; and for the restriction of
commercialisation to private media only, while public media
be better funded to serve as tools for development support
communication.
Description
A Thesis Submitted to the Postgraduate School, Ahmadu Bello
University in Partial Fulfillment of the Requirements for
the Degree of Master of Science in Agricultural Extension
and Rural Sociology.
DEPARTMENT OF AGRICULTURAL ECONOMICS AND RURAL SOCIOLOGY
Faculty of Agriculture
Ahmadu Bello University, Zaria
Nigeria
Keywords
ANALYSIS,, SOCIO-ECONOMIC,, FACTORS,, INFLUENCING,, EFFECTIVENESS,, AGRICULTURAL,, BROADCASTING,, KADUNA STATE