THE USE OF EFFECTIVE MARKETING STRATEGIES TO INCREASE ENROLMENT IN SCHOOLS
THE USE OF EFFECTIVE MARKETING STRATEGIES TO INCREASE ENROLMENT IN SCHOOLS
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Date
1995-10
Authors
FOLA, AKOSILE,
CAROLINE
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
ABSTRACT
(1) Promotional mix is used as a strategy in increasing
enrolment in the school.
(2) That the 4Ps do not influence the enrolment equally.
Product has the greatest influence on parents while price
has the least.
(3) Use of promotional mix has brought increment on the
number of students on roll.
Based on the findings, it is recommended that:-
(a) There is a need to improve the quality of marketing done
in schools in order to enhance enrolment and customer
services.
(b) There should be a marketing department in each school to
implement marketing concept.
(c) Government should have policy guidelines on operation of
schools using marketing concept.
(d) There should be a consumer group dimension forum in
schools constituting only parents.
Description
A RESEARCH PROJECT IN THE DEPARTMENT OF BUSINESS
ADMINISTRATION SUBMITTED TO THE POST GRADUATE SCH00L IN
PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD
OF THE DEGREE OF MASTERS OF BUSINESS ADMINISTRATION (MBA)
OF THE AHMADU BELLO UNIVERSITY,
ZARIA
Keywords
USE,, EFFECTIVE,, MARKETING,, STRATEGIES,, INCREASE,, ENROLMENT,, SCHOOLS,, CASE,, STUDY,, BETTY,, QUEEN,, INTERNATIONAL,, SCHOOL,, KADUNA.