THE EFFECT OF PRICING ON THE CONSUMPTION OF PHARMACEUTICAL PRODUCTS IN NIGERIAN HOSPITALS
THE EFFECT OF PRICING ON THE CONSUMPTION OF PHARMACEUTICAL PRODUCTS IN NIGERIAN HOSPITALS
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Date
1998-10
Authors
BALAT, LA’AITU
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Abstract
Price is seen as the amount for which a product, service or idea is offered
for sales regardless of its worth or value to potential buyers. Where as pricing in
the other hand is the process of determining this value and converting it into
monetary terms and then making comparison in the market place.
Factors like customers demand, competitors activities and production cost,
are often the major determinants of price.
The study of A.B.U. Teaching Hospital was undertaken so as to have an
insight on how price affect the consumption of Pharmaceutical products.
The major findings of the research are that, the Hospital Pharmacy Shop
does not set price arbitrary and that price has little effect on the consumption of
Pharmaceutical products. However the study revealed that availability and
quality of drugs has a far greater effect on the consumption of a pharmaceutical
product.
Apart from providing a basic framework of research on the organization
understudy, this research has highlighted the general view of pricing. Thus the
findings are likely to be of great interest or importance to both the hospital
management and the pharmacists.
Description
BEING A RESEARCH PROJECT SUBMITTED TO THE POST
GRADUATE SCHOOL, AHMADU BELLO UNIVERSITY, ZARIA
IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR
THE AWARD OF THE DEGREE OF MASTER OF BUSINESS
ADMINISTRATION (MBA).
DEPARTMENT OF BUSINESS ADMINISTRATION
FACULTY OF ADMINISTRATION
AHMADU BELLO UNIVERSITY
ZARIA-NIGERIA
OCTOBER, 1998
Keywords
PRICING,, CONSUMPTION,, PHARMACEUTICAL,, NIGERIAN HOSPITALS