EVALUATION OF MARKETING STRATEGIES IN THE TELECOMMUNICATION INDUSTRY A STUDY OF INTERCELLULAR NIGERIA PLC

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dc.contributor.authorIDRIS, Muhammad Munir,
dc.date.accessioned2014-03-03T08:24:13Z
dc.date.available2014-03-03T08:24:13Z
dc.date.issued2006-11
dc.descriptionTHESIS SUBMITTED TO THE POSTGRADUATE SCHOOL IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION (MBA) DEPARTMENT OF BUSINESS ADMINISTRATION FACULTY OF ADINISTRATION AHMADU BELLO UNIVERSITY ZARIA. NOVEMBER 2006en_US
dc.description.abstractABSTRACT This research study was carried out with the purpose of evaluating the marketing strategies adopted in Nigerian Telecommunication industry paying particular attention to Intercellular Plc. The study tried to ascertain the effectiveness and efficiency of the company’s marketing strategies in meeting customer’s needs, want and expectations. The findings of the study clearly revealed that successful design of marketing programs and strategies must begin with an understanding of customer satisfaction. And that in marketing telecommunication services, promotional activities and good pricing strategy helps to influence sales, hence intercellular need effective promotional activities and efficient pricing system and policy to be able to market its services. The study comprises five chapters, and data used were mainly primary and secondary data. And for the purpose of analysis, the tools employed were the percentage and chi-square methods. Finally recommendations were made for better performance in the industryen_US
dc.identifier.urihttp://hdl.handle.net/123456789/3011
dc.language.isoenen_US
dc.subjectMARKETING STRATEGIESen_US
dc.subjectTELECOMMUNICATION INDUSTRYen_US
dc.subjectINTERCELLULAR NIGERIA PLCen_US
dc.titleEVALUATION OF MARKETING STRATEGIES IN THE TELECOMMUNICATION INDUSTRY A STUDY OF INTERCELLULAR NIGERIA PLCen_US
dc.typeThesisen_US
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