THE ROLE OF SALES PROMOTION IN PRODUCT PERFORMANCE A CASE STUDY OF LEVER BROTHERS NIGERIA PLC (ABA)

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dc.contributor.authorBASSEY, COMFORT SUNDAY GAIUS
dc.date.accessioned2014-06-16T09:39:22Z
dc.date.available2014-06-16T09:39:22Z
dc.date.issued1998-07
dc.descriptionBEING A PROJECT SUBMITTED TO THE POSTGRADUATE SCHOOL, AHMADU BELLO UNIVERSITY, ZARIA IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF MASTER DEGREE IN BUSINESS ADMINISTRATION, (MBA) DEPARTMENT OF BUSINESS ADMINISTRATION FACULTY OF ADMINISTRATION AHMADU BELLO UNIVERSITY, ZARIA JULY, 1998en_US
dc.description.abstractThis study attempts to access, evaluate and determine the Role of Sales Promotion in Product Performance of Lever Brothers Nigeria Plc (Aba). The objectives of the study therefore, was to find the following: i) To determine the extent to which sales promotion has affected the sales level of LBN products, ii) To find out how pervasive sales promotion has been on consumers buying behavior, iii) To compare the sales level before, during and after promotion (see appendix ii abc). iii) To find out problems associated with the marketing of the products using various sales promotion tools, iv) To suggest and recommend an appropriate technique and innovation realizable in enhancing effectiveness and efficiency. In pursuance of the above, a brief history of Lever Brothers Nigeria Plc which produces several lines of branded consumer products has been high-lightened. No research goes without limitation, a lot of problems were encountered in the course of this research and these limitations have been properly presented in this work. The research started with the selection of the sample population and consequently determine the sample size. Research questions were used and tested through simple percentage for validation of results and decisions. While data were collected from consumers and producers alike through the use of questionnaire, the account of major findings were presented and analyzed in chapter four. Chapter five gives a summary of the study regarding the sole of sales promotion, makes appropriate conclusion and recommendations to help all interested parties.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/4896
dc.language.isoenen_US
dc.subjectSALES PROMOTION,en_US
dc.subjectPRODUCT PERFORMANCEen_US
dc.subjectLEVER BROTHERS,en_US
dc.subjectNIGERIAen_US
dc.subject(ABA).en_US
dc.titleTHE ROLE OF SALES PROMOTION IN PRODUCT PERFORMANCE A CASE STUDY OF LEVER BROTHERS NIGERIA PLC (ABA)en_US
dc.typeThesisen_US
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