AN ASSESMENT OF THE MARKETING PERSPECTIVES, IN THE DEVELOPMENT AND IMPLEMENTATION, OF KADUNA STATE– OWNED AGRO-ALLIED PROJECTS: - A CASE STUDY OF KACHIA FOOD COMPANY LIMITED
AN ASSESMENT OF THE MARKETING PERSPECTIVES, IN THE DEVELOPMENT AND IMPLEMENTATION, OF KADUNA STATE– OWNED AGRO-ALLIED PROJECTS: - A CASE STUDY OF KACHIA FOOD COMPANY LIMITED
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Date
2003-01
Authors
ILIYA, BAGRO DUNIYA
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Abstract
Based on the declining priced and corresponding decline in the
cultivation of ginger in the late 70s, the Kaduna State Government in
1980 conceived a policy to reverse the trend by establishing the
Kachia Ginger Processing Project. This was based on the fact that
Kachia Local Government (as it then was- including present Zango
Kataf, Kachia, Kujuru and Chikun Local Government Areas) and its
environs is the largest producer of ginger in the State and country.
Because the Project was meant to be a commercial concern,
implementation was not to commence until it was established that it
was going to be an economically viable and feasible venture. The
feasibility study commissioned established that the project was not
only viable but also desirable because of other benefits to be derived.
The inability of the State Government to implement the project strictly
as recommended by the feasibility report with regard to location of the
plant and choice of Technical Partners contributed in part to the delay
in the implementation of the Project as well as other subsequent
problems now facing the company.
The State Government pursued the implementation of the Project to a
conclusion at a later time over a long period and under a very harsh
economic environment. The poor economic position of the State
Government and Country made it difficult for the State to adopt
optimal options on many occasions.
The Project has now been completed. However, the poor decisions of
the past are having a debilitating effect on the prospects of the
company. The market for the company’s products is expanding but
the competitors have become stronger and fiercer.
It appears only a well articulated and well-financed marketing strategy
in liaison with partners already in the market on mutually beneficial
terms can change the fortunes of the company for the better.
This research study therefore aims at re-assessing the marketing
viability of the Kachia Food Company within the present hard
economic conditions and its competitors within and outside the
country.
The data collected was analyzed to determine the Marketing Strategies
suggested that when they are implemented, may help to improve the
marketing of the Company’s products within and outside the country
in a profitable manner. Achieving this state of affairs in the Company
will not only improve the revenue generation in Kaduna State, but the
country’s economy in general.
Description
A THESIS SUBMITTED TO THE POST GRADUATE SCHOOL,
AHMADU BELLO UNIVERSITY, ZARIA, IN PARTIAL FULFILLMENT OF
THE REQUIREMENTS FOR THE AWARD OF MASTERS DEGREE IN
BUSINESS ADMINISTRATION (MBA)
DEPARTMENT OF BUSINESS ADMINISTRATION,
FACULTY OF ADMINISTRATION,
AHMADU BELLO UNIVERSITY, ZARIA.
JANUARY 2003
Keywords
ASSESMENT, MARKETING, PERSPECTIVES, DEVELOPMENT, IMPLEMENTATION, KADUNA STATE, OWNED AGRO-ALLIED, KACHIA FOOD COMPANY LIMITED